During its IAMPHENOM 2024 Product Innovation Keynote, Phenom
announced a massive wave of platform innovations — including Talent
Experience Engine, X+ Agents, Talent Marketer Experience and Talent
Leader Experience. These innovations deliver unique capabilities
for talent acquisition and talent management — including sourcers,
recruiters, event marketers, talent marketers, recruitment
managers, HR leaders, Human Resources Business Partners (HRBPs) and
HRIT professionals — to efficiently build talent relationships and
personalize experiences to fill open roles faster, bring true
productivity to every persona, and foster employee development
across multiple channels at scale.
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Phenom releases massive wave of HR tech
innovation during its Product Innovation keynote at IAMPHENOM in
Philadelphia. The innovations deliver unique capabilities for
talent acquisition and talent management to efficiently build
talent relationships and personalize experiences to fill open roles
faster and foster employee development across multiple channels at
scale. (Graphic: Business Wire)
“Designing products should never be about cool features. It’s
always about the problems we’re trying to solve for human
resources. This is our obsession,” said Mahe Bayireddi, CEO and
co-founder of Phenom. “This is why we focus on phenomenal
experiences that are contextually relevant and constantly adapting.
This is the way we help a billion people find the right work.”
HR Enters New Era of Automation and Augmentation
AI has created a technological shift, leading to revolutionary
change that impacts organizations across all industries. The
essential building block to adapt and achieve productivity is
acquiring talent with the right skills. This can only be
accomplished with a design-centric platform infused with
intelligence that deeply understands the intricacies of users,
customers and industries, including their unique preferences and
requirements. This creates a reality where the time-consuming,
manual efforts of every talent practitioner will be replaced by
automated and augmented work — resulting in empowering, productive
and operational experiences.
When HR teams appropriately harness data, integrations,
automation and AI, they can:
- Dramatically impact the effectiveness of tasks, jobs and
processes
- Identify and remove clogs that are disruptive to experiences
and productivity
- Support a broad range of talent acquisition and management use
cases
Phenom Talent Experience Engine Targets Next-Generation
Personalization
Talent marketers continue to struggle due to limited resources
and the need to quickly create a large volume of relevant content
that engages, nurtures and converts talent. Leveraging standard AI
tools for this purpose is ineffective since critical context from
talent acquisition and management is missing.
Talent Experience Engine transitions talent marketers
from content creators to talent strategists with unparalleled
efficiency. By harmonizing large datasets of candidate, employee
and alumni information, Talent Experience Engine identifies,
creates and delivers personalized on-brand campaigns for each
individual. By unifying persona and journey data, talent marketers
can operate with greater efficiency and meaningfully engage both
internal and external ideal candidates based on job interest,
experience and aspirations. Talent Marketers can leverage Talent
Experience Engine to quickly:
- Create Content: use Phenom X+ to generate new
personalized content, such as landing pages, emails and SMS — all
at scale.
- Identify Segments: leverage real-time platform data to
automatically identify high-performing, relevant segments to target
outreach.
- Build Personalized Journeys: create a structured
engagement plan for candidates, employees and alumni that serves up
appropriate content driven by recommendations based on in-depth
analysis of past performance.
- Automate Outreach: identify the best channels (including
email, text, chatbot and events) and timing of messaging for each
segment to maximize engagement and conversion.
With this combination of capabilities, Talent Experience Engine
can assemble an entire campaign, including: identifying target
audience segments, determining their journey for consuming content
and delivering insights to optimize outcomes.
Phenom X+ Agents: Building On Award-winning GenAI
Foundation
Since its inception, Phenom X+ Generative AI has supported 50+
HR use cases for thousands of platform users, automating content
creation, surfacing actionable intelligence and eliminating
time-consuming tasks for hundreds of customers. Now, Phenom is
expanding its impact with X+ Agents that understand, reason and
rapidly complete tasks such as sourcing, identifying best-fit
candidates, and fostering career pathing and employee
development.
Rather than prompting GenAI to complete single tasks — and
repeating this to achieve a desired result — X+ Agents are powered
by multiple GenAI models that run at the same time to interact and
guide each other — proactively making revisions to the initial
prompt. By working together in parallel, they understand, reason,
and rapidly complete tasks — drastically reducing the time HR
professionals spend using tools to deliver results.
Specialized X+ Agents include:
- X+ Source: optimize the effectiveness of sourcing
efforts by quickly segmenting talent pools and generating
hyper-personalized journeys that attract best-fit candidates.
Simply ask X+ Source to find the candidates needed to fill a
specific role and define the location, and it handles the rest by
surfacing best-fit talent, providing logic-based recommendations,
summarizing what’s most important in the search result, and
conducting automatic outreach to establish initial contact.
- X+ Workforce Intelligence: connects data interactions
from employees, management and HR teams, candidates, and recruiters
with insight and context to deliver real-time talent intelligence
for proactive retention and growth. HR teams and managers can
identify skills gaps, create personalized development plans and
designate successors based on data to find the ideal
candidate.
New Phenom Platform Experiences
- Talent Marketer Experience empowers talent marketers to
craft hyper-personalized content, and captivate candidates and
employees with unique journeys that drive engagement through
advanced applications of AI and automation. Now, talent marketers
have a single experience to manage content, design campaigns,
create on-brand video content, segment talent, engage through the
most effective channels, and put talent stakeholders into journeys
that elevate engagement throughout the entire talent lifecycle.
Specialized X+ Agents have been incorporated to guide talent
marketers on relevant tasks from content creation to campaign
design.
- Talent Leader Experience enables recruitment managers to
get a comprehensive overview of their organization, as well as
insights into individual and team-wide performance. This includes
complete visibility into all of the requisitions their teams are
managing, and how many candidates their recruiters are interfacing
with. X+ Agents provide detailed suggestions on action plans based
on hiring type (frontline or knowledge workers) that can be pushed
to their teams.
New Innovations for Talent Acquisition
- Advanced Screening empowers hiring teams to make the
most intelligent hiring decisions as quickly as possible by
providing comprehensive insights based on recorded answers,
situational judgment-related questions and call simulation — no
matter the job type.
- Interview Assistant automatically takes notes,
manages questions and summarizes insights before, during and after
interviews with real-time transcription and summarization
capabilities. This enables hiring teams to shift their focus to
impactful interactions with candidates. The data that is collected,
organized and analyzed reduces human error, leverages AI in a safe
way and supports them with confident hiring decision-making.
- Contingent Talent Hiring enables organizations with
strong brand recognition to attract individuals seeking contractor
roles. Now with Phenom, companies can easily hire temporary or
contingent workers through a seamless job discovery and application
process. Supported integrations with multiple Vendor Management
Systems (VMS) and payroll providers to enable easy contingent labor
onboarding.
- Live Events simplify the creation of events for specific
industries, including Healthcare, Transportation, Retail, and
Hospitality, all within Talent Experience Engine. Automatically
target key demographics for recruiting events through email
campaigns, SMS messages and event registration forms. Live Events
introduces a personalized lobby experience for virtual events for
talent with the ability to review content, attend multiple booths
and auto-summarize their experience in their inbox.
- Phenom Assessments have expanded the existing behavioral
and language assessments to include motivation and interest
assessments to guide early talent to the right jobs.
- X+ Fit Score enables talent acquisition professionals to
extend the typical criteria used to formulate fit scores, or
customize the scores in the context of the role. This includes:
- Fit Score+, which leverages rich context from every
talent interaction to produce a fit score that improves
prioritization and decision-making. Assess candidates beyond
titles, skills and experiences by leveraging external data
including employee background, prior interviews, past
conversations, performance results or job levels within a
company.
- Personalized Fit Score, which gives recruiters and
hiring managers the flexibility to customize the criteria used to
formulate AI-powered candidate scores based on their unique needs.
These can include or exclude the typical AI-scored parameters
(e.g., skills, location and experience) in addition to others such
as responses to knockout questions or job-specific questions like
shift preferences. Hiring teams can also set specific criteria such
as an employee’s performance management results or levels within a
company.
New Innovations for Talent Management
- Frontline Employee Experience introduces a new
mobile-optimized solution built specifically for deskless workers.
This makes it easier for frontline employees in industries such as
Transportation, Retail, Hospitality and Manufacturing to complete
assigned learning, view supervisor assessments and unlock future
career opportunities.
- Performance Intelligence streamlines coaching, mentoring
and manager 1:1s to deliver insights that empower people managers
to better support their employees’ career development. After
automatically capturing training and coaching insights, creating
action items and generating meeting questions, it then summarizes
follow-up action items, next-step meetings and training
recommendations.
Building on a Decade of Platform Innovation
The latest wave of product innovation is driven by Phenom’s
robust platform architecture built over the last 13+ years
that:
- Captures every candidate and employee transaction from the time
they search for jobs to the time they retire
- Identifies meaningful relationships between different data
points that are captured from those interactions (e.g., skills,
roles, content consumption and interview details)
- Mines organizational processes, tasks and communications to
identify inefficiencies and recommend opportunities to apply
automation and optimize the experience
This manifests across the platform, including all specialized X+
Agents. A mature integration framework unifies data to connect
interactions throughout the talent lifecycle. Phenom empowers
organizations to achieve the level of productivity required to hire
faster, develop better and retain longer.
With Phenom, candidates find and choose the right job faster,
employees develop their skills and evolve, recruiters become wildly
productive, managers build stronger-performing teams, HR aligns
employee development with company goals, and HRIS easily integrates
existing HR tech to create a holistic infrastructure.
To learn more about the latest Phenom innovations, read the
blog.
To see the newest technology in action, register for the live
virtual event.
About Phenom
Phenom has a purpose of helping a billion people find the right
work. Through AI-powered talent experiences, employers use Phenom
to hire employees faster, develop them to their full potential, and
retain them longer. The Phenom Intelligent Talent Experience
platform seamlessly connects candidates, employees, recruiters,
hiring managers, HR and HRIS — empowering diverse and global
enterprises with innovative products including Phenom Career Site,
Chatbot, CMS, CRM, AI Scheduling, One-Way Interviews, Campaigns,
University Recruiting, Talent Marketplace, Workforce Intelligence,
Career Pathing, Gigs, Mentoring, and Referrals.
Phenom has earned accolades including: Inc. 5000’s
fastest-growing companies (4 consecutive years), Deloitte
Technology's Fast 500 (4 consecutive years), five Brandon Hall
‘Excellence in Technology’ awards including Gold for ‘Best Advance
in AI for Business Impact,’ Business Intelligence Group's
Artificial Intelligence Excellence Awards (3 consecutive years),
and a regional Timmy Award for launching and optimizing
HelpOneBillion.com (2020).
Headquartered in Greater Philadelphia, Phenom also has offices
in India, Israel, the Netherlands, Germany and the United
Kingdom.
For more information, please visit www.phenom.com. Connect with
Phenom on LinkedIn, Twitter, Facebook, YouTube and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240426219319/en/
Media: Jennifer Lyons Phenom 267-379-5066
jennifer.lyons@phenom.com