CINCINNATI, April 30,
2024 /PRNewswire/ -- Building on its mission to
expand access to integrated, scalable and reliable fleet electric
fuel solutions, Electrada, an electric fuel solutions company,
announced today that it has entered into an agreement with Red
Bull Distribution Company to provide the electric fuel
component for Red Bull's strategy to
electrify its fleet. This ambitious program was initiated through
Electrada's program partnership with Holman, a global automotive
services organization.
Electrada, an electric fuel solutions
company enters into an agreement with Red Bull Distribution
Company
Marking a significant milestone in Red
Bull's comprehensive sustainability efforts, this initiative
commences the electrification of its distribution fleet across
multiple California sites.
Key to this electrification program is Holman and
Electrada's pioneering strategic partnership that helps North
American fleet operators accelerate, scale and reliably integrate
EVs into their fleet mix. This collaboration leverages the
partners' holistic electrification solution, delivered through
Electrada's performance-contracted 360 Charging-as-a-Service (360
CaaS) complete electric fuel solution, significantly streamlining
an organization's path to scale fleet electrification programs.
"Importantly, Red Bull's
requirement for high-uptime performance was a key
consideration in their decision to team with Electrada as an
electrification program partner," said Kevin Kushman, CEO of Electrada. "Our 360 CaaS
model represents the most evolved and integrated CaaS model
available — one that's required across a national footprint where
use cases, duty cycles, utilities and energy prices call for a
strong and knowledgeable partner that delivers reliable and
predictably priced electric fuel."
"We work closely with our customers to truly understand their
vision for fleet sustainability, and together, develop a turnkey
electrification solution," said Holman's Director of Energy &
Connectivity Emily Graham. "As we
design electrification solutions for our customers, it is a
collaborative process to ensure a seamless
transition. Electrada helps to further streamline these
projects and provide a reliable source for electric fuel."
Together, Holman and Electrada offer fleet operators a
comprehensive fleet management and electrification solution –
vehicle plus charging infrastructure – with the latter fully
capitalized and performance-contracted to allow organizations to
transition to EVs with the least risk. This unique approach to
fleet electrification provides a predictably priced contract that
eliminates the significant upfront capital investment and mitigates
long-term energy cost risks that often prevent organizations from
adopting a robust EV program beyond the pilot stage.
For more information about Holman and Electrada, visit
Electrada.com or Holman.com.
About Electrada
Electrada is a Cincinnati-based
developer, owner, and operator of electric vehicle infrastructure
and related energy assets, serving multiple transportation segments
using its unique 360 Charging-as-a-Service (CaaS) solution.
Electrada partners with fleets to expertly design and build a 100%
tailored EV charging solution, then invests all the capital
required to deliver a complete electric fuel program for a decade
or longer at an electric-fueled cost per mile that's lower than
liquid fuel from day one. Electrada clients only pay for their
electric fuel needs – with no disruption to their operations.
Electrada, founded in 2020 by energy, mobility, and utility
experts, is a BlackRock Climate Infrastructure portfolio company
established to build and support high-performance EV infrastructure
across North America. For
additional information, please visit Electrada.com and connect with
Electrada on LinkedIn.
About Holman
Holman is a global automotive leader that serves both
commercial and consumer clients The Holman Way by always
doing the right thing for our people, our customers, and the
community since 1924. The Holman story began 100 years ago as a
single Ford dealership in New
Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the
largest family-owned automotive service organizations in
North America with nearly 9,000
employees across North America,
the UK, and Germany.
Holman delivers a unique range of automotive services including
industry-leading fleet management and leasing; commercial vehicle
equipment manufacturing; powertrain distribution and logistics
services; commercial and personal insurance and risk management;
venture capital funding; and automotive retail sales as one of the
largest privately owned dealership groups in the United States. Guided by its deeply rooted
core values and principles, Holman is continuously Driving
What's Right. For additional information, please visit
Holman.com and connect with Holman on LinkedIn, Instagram, and
Facebook.
Press Contact for Electrada:
David Stoyka
Marx Layne & Company
(313) 570-7899 / (248) 855-6777
DStoyka@marxlayne.com
Press Contacts for Holman:
Kristin Fitzgerald
(856) 602-7330
Kristin.Fitzgerald@Holman.com
Michael Cianfrone
(856) 840-9863
Michael.Cianfrone@Holman.com
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SOURCE Electrada