Kevin Gentzel Joins Novum as President and COO, Bringing Decades of Industry Leadership And Revenue Expertise
13 Mayo 2024 - 1:27PM
Novum, a pioneering advertising technology platform for media
buyers and sellers, announces the appointment of Kevin Gentzel as
President and Chief Operating Officer (COO). Kevin was previously
the Global Chief Commercial and Growth Officer at Newsweek, where
he oversaw commercial operations and led digital strategy for the
venerable news brand. At Novum, Kevin will leverage his expertise
to scale its innovative approach to ad serving, focusing on
providing advertisers and publishers with a more secure, efficient,
and cost-effective advertising environment.
“Kevin’s unparalleled track record in leading high-impact teams
and scaling advertising innovations makes him the ideal leader to
steer Novum during this phase of rapid growth,” said Greg Peters,
CEO of Novum. “His vision will further distinguish Novum as a
leader in ad tech.”
Novum is revolutionizing the advertising industry with its
innovative self-hosted data platform, designed to facilitate a
fully transparent, direct, and cost-effective supply path between
publishers and advertisers. The Novum tech stack allows companies
to gain unprecedented control over their advertising operations,
eliminating the need for third-party verification and the risks
associated with data mishandling. By proactively eliminating common
inefficiencies and providing robust ad fraud prevention, Novum
ensures that its clients are charged only for valid, valuable
traffic, setting a new standard of transparency and efficiency in
the digital advertising space.
Prior to Newsweek, Kevin served as Chief Revenue Officer at
Gannett, where he led advertising and marketing solutions revenue
across North America, managing over $1 billion in revenue. As the
former head of advertising sales for North America at Yahoo, he was
responsible for new revenue streams and strategic sales
initiatives. He later served as CRO at The Washington Post, where
he launched the TWP Brand Studio and drove substantial revenue
across multiple channels, and at Forbes Media, where he led
innovative advertising products and built a top-tier sales
leadership team.
"Joining Novum is a thrilling next step in my career, one that
aligns perfectly with my passion for leading transformation in the
advertising industry,” Gentzel said. “I look forward to advancing
Novum’s groundbreaking platform that fundamentally enhances how
publishers and advertisers operate and thrive in the digital
ecosystem."
Contact:
Emily Rileyemily@rileystrategic.com