The leading German sexual wellness group behind the
award-winning Satisfyer brand will take over the entire FUN FACTORY
company this fall
NEW
YORK, July 4, 2024 /PRNewswire/ -- The German
group around EIS/Satisfyer/Triple A has purchased the entire
product portfolio, patents, designs and brands as well as the
inventory of FUN FACTORY as part of an asset deal effective on
October 1st, 2024 and has already
placed a reorder of goods at a sales price of 15,000,000 Euros.
"With purchases, inventory build-up, production expansion,
advance orders, our group is investing a high double-digit million
amount in the FUN FACTORY brand. This guarantees seamless and
improved availability with goods produced exclusively in
Germany," says Managing Director
Sven Pelka, adding, "we have been
able to significantly expand our patent portfolio with
this acquisition and will soon be expanding the FUN FACTORY
brand with many new, innovative products." Sales will be managed by
FUN FACTORY Germany GmbH from October
1st and the price structure will remain unchanged.
Since its founding in 1996, FUN FACTORY GmbH has introduced
numerous groundbreaking innovations that are now industry
standards. From the first rechargeable toy and the Click'n'Charge
magnetic charging cable to colorful, friendly designs. By
introducing quality standards such as medical silicone, FUN FACTORY
has continuously set new standards in the erotic
industry, always with the vision of producing the "best sex
toys in the world" at its Bremen
location. FUN FACTORY has shaped the industry and made a
significant contribution to removing the taboo surrounding erotic
toys.
The German group EIS/Satisfyer/Triple A currently delivers its
products to over 80 countries, serves over 1,000 major customer
accounts, is represented in over 100,000 shops and drugstore chains
and is established as the undisputed global market leader in the
German erotic trade, maintaining its strong position with
impressive growth and innovation.
"With this sale, I am saying goodbye to the industry and am
pleased to know that the brand will be part of the successful
environment of the Triple A Group in the future. I am convinced
that Triple A is the right choice for this deal and that the brand
is an important building block for the premium segment," says
Dirk Bauer, founder and CEO of FUN
FACTORY GmbH.
About Satisfyer
Blending tech innovation and sexual health, Satisfyer is a
sexual wellness brand dedicated to creating pleasurable,
multi-sensory experiences for consumers. Established in 2016,
Satisfyer set the tone within the industry, proclaiming that sexual
health is for everyone, regardless of their sexual preference,
socio-economic background, age, gender or skill level. Available in
more than 100 countries, with over 200 products and over 470 design
awards, Satisfyer offers the most comprehensive and robust
assortment of high-quality devices, all at accessible prices.
Satisfyer leads the category in many countries, due to its marquee
product, the Pro 2 Generation 2, which is the most sold sexual
wellness device in the world. For more information, please
visit www.satisfyer.com.
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SOURCE Satisfyer