AI Pioneer Intent IQ Boosts Advertising Campaign Performance for Involved Media With Cookieless Alternative ID and Activation Suite
09 Julio 2024 - 11:30AM
Intent IQ, a privacy-forward next-generation identity resolution
leader, today announced the results of a new partnership with
Involved Media, a global full-service independent media agency. As
a result of Involved Media's ongoing pursuit of efficient and
measurable scalability, Intent IQ provided the agency’s client with
an increase of 77% new leads from iOS or Safari users and decreased
the campaign's cost per lead by 71% compared to previous flights.
Intent IQ provided Involved Media with its complete
cookieless activation and attribution suite powered by Intent IQ ID
(IIQ ID), the company’s AI advanced alternative ID powering Bid
Enhancement encompassing over 80,000 publisher sites and providing
privacy-safe addressability to more than 180 million cookieless
users in North America on iOS, Safari and other cookieless
browsers, devices and apps.
While intended to protect privacy, the deprecation
of third-party cookies raises challenges for advertisers and media
companies, primarily in iOS and Safari environments, reducing the
effectiveness of audience data and decreasing the performance of
mid and lower-funnel programmatic campaigns. As third-party cookies
continue their phase out, advertisers will need to adopt new
privacy-safe solutions to increase campaign performance and
maintain scale.
Involved Media’s campaign, which was executed over
the course of two months with Intent IQ’s end-to-end activation and
attribution suite, included the proven Intent IQ solutions of:
- Onboarding advertiser first-party
data
- Building cookie and cookieless-based
look-alike audiences
- Audience activation with Deal IDs on
the client’s preferred DSP
- Full-funnel attribution across
devices, emphasizing cookieless environments
The advanced end-to-end solution suite, fueled by
IIQ ID—which is based on the company’s proprietary and patented
distributed identity technology with deterministic accuracy of more
than 90%—simplified the process of deploying the campaign and
measuring the results.
“This is a pivotal time for our industry,” said Roy
Shkedi, Chairman of Intent IQ. “Companies that have relied heavily
on third-party cookies must find new solutions quickly if they hope
to remain relevant in a cookieless future. Advertisers must now
bring together many moving parts to deliver and measure a
cookieless campaign, and that burden is impossible without an
advanced end-to-end suite for audience mapping, onboarding,
activation, and attribution. Our partnership with Involved Media
shows how our AI-powered technology suite easily enables
advertisers to reach cookieless audiences at cost-effective scale,
resulting in a dramatic increase in leads generated at a
significantly decreased cost per lead.”
“Our approach to media blends data, insight, and
hands-on testing to improve advertising outcomes that support brand
growth,” said Shukmei Wong, SVP, Omnichannel Media, at Involved
Media. “By working with Intent IQ we efficiently build scale and
drive performance while overcoming signal loss challenges. The
accuracy of their identity-based audience targeting is only matched
by the team’s dedication to our business.
For more information about Intent IQ’s advanced
cookieless advertising solutions, visit the company’s website.
About Intent IQFounded in 2011,
Intent IQ is a privacy-forward next generation identity resolution
leader, whose technology is powering many of the leading platforms
in the industry. It is backed by AlmondNet Group's IP portfolio
currently comprising over 170 granted patents. An AI pioneer,
Intent IQ's solutions are fueled by a powerful identity device
graph with unparalleled accuracy and scale that connects all
screens and devices, in real-time, across multiple environments
including cookieless, MAID-less and CTV. The company's solutions
include privacy-friendly identity resolution, first party ID
clustering technology, cookieless audience activation, bid
enhancement and attribution. Intent IQ is headquartered in New York
City and has a research and development center in Herzliya, Israel.
For more information, visit http://www.IntentIQ.com.
About Involved Media USAInvolved
Media USA is a full-service, independent media agency specializing
in data-guided media strategy and buying, performance-driven
tactical planning, proprietary research, custom reporting &
analytics, and more. Based in New York City, the company is part of
a global network with locations in Toronto, Canada and Melbourne
and Sydney, Australia, empowering its mission of offering trusted
service with global results. Involved Media USA is a subsidiary of
Active International. For more information, visit
http://www.involvedmedia.com.
Contact:Alexandra
Levy650-996-5758alex@siliconalley-media.com