Roy Rogers Partners with Mike’s Hot Honey® for Chicken and Waffles
10 Julio 2024 - 7:47AM
Business Wire
Western-themed QSR Brings the Heat with New
Summer Menu Offering Available for a Limited Time
Roy Rogers® Restaurants, the iconic western-themed quick-service
restaurant chain, is partnering with Mike’s Hot Honey® to bring
guests its limited-time menu item, Chicken and Waffles. The sweet
and savory dish includes crispy, golden chicken and fluffy, warm
waffles, drizzled with the sweet heat of Mike's Hot Honey and
topped with powdered sugar.
“We knew that Mike’s Hot Honey was the perfect choice to take
our new Chicken and Waffles offering to the next level and
introduce a new flavor profile to our menu," says Jim Plamondon,
Co-President of Roy Rogers. “The new dish is the perfect balance of
sweet and savory and Mike’s Hot Honey gives it that one-of-a-kind
sweet heat as the final touch. We can’t wait for our Royalists to
try it.”
Mike’s Hot Honey, the original and leader in hot honey, is
infused with chili peppers, adding the perfect kick to just about
any food or drink. Founded by Mike Kurtz in New York City in 2010,
Mike’s Hot Honey has grown via word-of-mouth to become America’s
leading brand of hot honey.
“As a kid I grew up going to Roy Rogers restaurants on family
road trips. We’re excited to partner with Roy Rogers, a classic
brand with so much history, and we’re looking forward to bringing
the sweet heat to their chicken and waffles with Mike’s Hot Honey,”
said Mike Kurtz, the company’s founder. “Mike’s Hot Honey provides
the perfect complement to this delicious new menu item that we’re
sure will be a big hit with customers this summer,” he said.
The hot new menu item will be available for a limited time this
Summer for breakfast, lunch and dinner. For more information, visit
royrogersrestaurants.com/mikeshothoney or follow Roy Rogers on
social media for updates and announcements.
About Roy Rogers® Restaurants:
Based in Frederick, Md., Roy Rogers® is a chain of
western-themed quick-service restaurants offering broad appeal
across multiple dayparts and generations. The company is famous for
serving up a “Triple Threat” – three popular main dishes including
USDA choice top round roast beef, hand-breaded, fresh fried chicken
and great-tasting burgers – and for its famous Fixin’s Bar®, where
guests can customize their orders with a variety of fresh produce,
condiments and signature sauces. Information on the company, its
menu and current promotions is available at
royrogersrestaurants.com and on Twitter, Facebook, and
Instagram.
Founded in 1968, Roy Rogers currently consists of 23
company-owned restaurants and 17 franchise restaurants in seven
states. Qualified franchise investors are now being sought to
develop the beloved brand. Franchise information can be found at
roysfranchising.com or by contacting the Roy Rogers franchising
department at jbriglia@royrogersrestaurants.com or (240)
405-6205.
About Mike’s Hot Honey
Mike’s Hot Honey is America’s leading brand of hot honey and has
been elevating everyday eating experiences since 2010, when its
first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a
word-of-mouth sensation and created a new category of pizza
topping. By popular demand, Mike started selling his small-batch,
hand-labeled hot honey bottles to visitors of the pizzeria, as well
as other local restaurants and businesses.
Today, Mike’s Hot Honey can be found in thousands of restaurants
and retailers across the country, with the same original recipe in
the bottle. Using only 100% pure honey infused with real chili
peppers, Mike’s Hot Honey’s one-two flavor punch of sweetness then
heat makes any dish more dynamic, from the original pairing on
pepperoni pizza to chicken, cheese and charcuterie, ice cream,
cocktails, and so much more. Mike’s Hot Honey empowers chefs and
eaters everywhere to customize, create, and share extraordinary
meals. Happy drizzling! For more information about Mike’s Hot
Honey, please visit mikeshothoney.com.
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Rachel Jimenez Trevelino/Keller rjimenez@trevelinokeller.com
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