Western-themed QSR Brings the Heat with New Summer Menu Offering Available for a Limited Time

Roy Rogers® Restaurants, the iconic western-themed quick-service restaurant chain, is partnering with Mike’s Hot Honey® to bring guests its limited-time menu item, Chicken and Waffles. The sweet and savory dish includes crispy, golden chicken and fluffy, warm waffles, drizzled with the sweet heat of Mike's Hot Honey and topped with powdered sugar.

“We knew that Mike’s Hot Honey was the perfect choice to take our new Chicken and Waffles offering to the next level and introduce a new flavor profile to our menu," says Jim Plamondon, Co-President of Roy Rogers. “The new dish is the perfect balance of sweet and savory and Mike’s Hot Honey gives it that one-of-a-kind sweet heat as the final touch. We can’t wait for our Royalists to try it.”

Mike’s Hot Honey, the original and leader in hot honey, is infused with chili peppers, adding the perfect kick to just about any food or drink. Founded by Mike Kurtz in New York City in 2010, Mike’s Hot Honey has grown via word-of-mouth to become America’s leading brand of hot honey.

“As a kid I grew up going to Roy Rogers restaurants on family road trips. We’re excited to partner with Roy Rogers, a classic brand with so much history, and we’re looking forward to bringing the sweet heat to their chicken and waffles with Mike’s Hot Honey,” said Mike Kurtz, the company’s founder. “Mike’s Hot Honey provides the perfect complement to this delicious new menu item that we’re sure will be a big hit with customers this summer,” he said.

The hot new menu item will be available for a limited time this Summer for breakfast, lunch and dinner. For more information, visit royrogersrestaurants.com/mikeshothoney or follow Roy Rogers on social media for updates and announcements.

About Roy Rogers® Restaurants:

Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers – and for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces. Information on the company, its menu and current promotions is available at royrogersrestaurants.com and on Twitter, Facebook, and Instagram.

Founded in 1968, Roy Rogers currently consists of 23 company-owned restaurants and 17 franchise restaurants in seven states. Qualified franchise investors are now being sought to develop the beloved brand. Franchise information can be found at roysfranchising.com or by contacting the Roy Rogers franchising department at jbriglia@royrogersrestaurants.com or (240) 405-6205.

About Mike’s Hot Honey

Mike’s Hot Honey is America’s leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses.

Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike’s Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike’s Hot Honey, please visit mikeshothoney.com.

Rachel Jimenez Trevelino/Keller rjimenez@trevelinokeller.com 404-214-0722 ext. 113