NEW YORK, July 11, 2024 /PRNewswire/ -- Founded by renowned
entrepreneur Craig
Dubitsky and Academy Award-winning actor, entrepreneur
and producer Robert Downey
Jr., happy® is on a mission to help people
rediscover and elevate their everyday—starting with coffee.
In testament to the brand's delicious product, responsible
sourcing, thoughtful design, and meaningful cultural relevance,
happy's light, medium and dark roast k-cup compatible happy
pods™ and ground coffees–in the brand's signature, resealable,
reusable, 100% recyclable cubes–can now be found nationwide in
select Walmart, Kroger and CVS, Hy-Vee and Harris Teeter doors.
Building on the brand's initial launch only 5 months ago in
select Target and Sprouts locations and online with Amazon, happy®
has reached over 30,000 points of retail distribution with this
phase of expansion. With incredible momentum, the brand is on track
to reach over 50,000 points of distribution by September.
"We're absolutely ecstatic to bring happy® to even more people
with the best retail partners around. Everyone deserves a little
bright-spot in their day, and now more folks can get our seriously
delicious™ coffee wherever they shop," said happy co-founder and
CEO, Craig Dubitsky.
This expansion also supports raising awareness for happy's
partnership with NAMI (the National Alliance for Mental
Illness) and providing meaningful help and hope to those in
need. In an effort to reimagine the relationship between
entrepreneurship and philanthropy, NAMI has an equity stake in the
company to further support NAMI's mission to improve the lives of
individuals and families affected by mental health conditions. A QR
code on every package directs people to NAMI's resources, so as
happy continues to expand into new and existing retail partners
nationwide, they are one step closer to ending the stigma around
mental health.
About happy®:
Founded by Craig Dubitsky and
Robert Downey Jr., happy™ Products
is on a mission to help rediscover and elevate the everyday,
starting with coffee. Thoughtfully sourced and expertly blended,
happy® offers bright and beautiful design, unique packaging, and
seriously delicious™ coffee that delivers next-level delight.
happy® is proud to partner with the National Alliance on Mental
Illness (NAMI), the largest grassroots mental health organization
in the U.S. to increase awareness and to help remove the stigma
surrounding mental health. A QR code linking directly to NAMI is
featured on every product to connect people to the support they
need. Together, we can make a difference.
www.happyproducts.com
happy@derris.com
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SOURCE happy®