ApplyBoard Welcomes Kasia Leyden as Chief Marketing & Strategy Officer
17 Julio 2024 - 5:00AM
ApplyBoard, the leading international student mobility platform,
today announced the appointment of Kasia Leyden as Chief Marketing
& Strategy Officer (CMO). Leyden will spearhead ApplyBoard's
global marketing efforts and play a pivotal role in shaping the
company's corporate strategy.
With over 12 years of experience at PayPal, including leadership
roles at the payment processor Braintree and peer-to-peer payment
app Venmo, Leyden brings a wealth of expertise in scaling marketing
operations for both B2B and B2C high-growth technology companies.
In her most recent position as Vice President of Global Consumer
Marketing at PayPal, she led breakthrough integrated marketing
campaigns that accelerated brand preference and customer engagement
with PayPal’s more than 400M customers in 200 markets around the
globe.
At ApplyBoard, the award-winning Leyden will oversee all aspects
of marketing, including brand, creative, integrated marketing,
product marketing, communications, PR, and growth marketing. Her
mandate includes elevating the ApplyBoard brand on the global stage
to unlock potential for millions of customers and position
marketing as a strategic growth lever for the company.
"Kasia's extensive experience in building and scaling marketing
operations for global tech brands with a two-sided marketplace
makes her the ideal leader to take ApplyBoard's marketing and
strategy to the next level," said Meti Basiri, Co-Founder &
CEO, ApplyBoard. "She has a deep understanding of the nuances
around market entry and growth strategies for different cultures in
emerging markets, which is paramount in driving brand awareness and
market share growth as we continue to expand our global
presence."
Leyden's approach to marketing centers on fostering a culture of
creativity, empowerment, and data-driven decision-making. She has
consistently built multiple high-performing global marketing teams
that don’t follow a traditional funnel but rather build an
ecosystem centered around business objectives, customer insight and
breakthrough content.
“As both an immigrant and an expat who has lived, learned and
worked in over six countries, ApplyBoard’s mission to unlock the
potential of millions of aspiring minds around the world is deeply
personal,” said Kasia Leyden, Chief Marketing & Strategy
Officer, ApplyBoard. “The opportunity to shape our growth and
strategy, while solidifying ApplyBoard’s leadership position in an
industry that’s already doubled over the last decade is truly
exciting."
Leyden holds a Master's in Marketing from Australia's Monash
University and brings a global perspective, having worked across
the United States, Australia, Singapore, and the UK. Her
appointment further strengthens ApplyBoard's senior leadership team
as the company continues its global expansion, most recently
bringing on Impossible Foods-alum David Borecky as Chief Financial
Officer last year.
About ApplyBoardApplyBoard empowers students
around the world to access the best education by simplifying the
study abroad search, application, and acceptance process to more
than 1,500 institutions across Canada, the United States, the
United Kingdom, Australia, and Ireland. ApplyBoard, headquartered
in Kitchener, Ontario, Canada, has helped more than 1 million
students from more than 150 countries along their educational
journeys since 2015. To learn more, visit: www.applyboard.com.
Brooke Kelly
ApplyBoard
brooke.kelly@applyboard.com