Xsolla Boosts Payment Presence in Asia Through New Partnerships, Focusing on Local Gamer Markets
17 Julio 2024 - 7:00AM
Business Wire
Expanding game reach and boosting sales through
localized payment channels in the Philippines, Singapore, Hong
Kong, and Pakistan
Xsolla, a global video game commerce company, announces the
further expansion of its payment solution across Southeast Asia,
East Asia, and Pacific markets. The entry into markets unlocks new
territories and optimizes existing payment channels for the most
important region for gaming worldwide, representing 46% of global
game revenues. Xsolla extends its payment solution by integrating
Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa for video game
developers and gamers in the Philippines, Singapore, Hong Kong, and
Pakistan. With this expansion, game developers can reach over 76
million gamers across these markets and increase conversion rates
through localized payment interfaces and local processing.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240717310278/en/
(Graphic: Xsolla)
Maya is the fastest-growing digital bank in the Philippines and
the top-rated consumer finance app on the Google Play Store and
Apple Store. PayNow in Singapore is a real-time payment channel
that offers universal accessibility through its broad network of
banks, stringent security measures, and enhanced payment
connectivity for more than 5 million users. JazzCash and Easypaisa
are Pakistan's number one digital apps, serving more than 18
million and 15 million users annually, respectively. WeChat Pay HK
is a convenient mobile payment channel embraced by more than 1
million online and offline merchants in Hong Kong and beyond. It
offers its services to 5 million residents.
For game publishers, large or small, looking forward to
international growth—particularly within Southeast Asia, East Asia,
and Pacific regions—Xsolla’s latest move offers them an invaluable
resource: access not only to advanced technology and local payment
solutions but also to deep market insights which come from working
closely with local industry experts.
David Stelzer, President of Xsolla, comments, "We are unlocking
access to five new payment channels across four booming Southeast
Asia, East Asia, and Pacific markets, providing game developers
with the tools to reach more gamers, improve conversion rates, and
increase revenue. These markets are growing faster than the global
average, with an annual growth rate of 9.47% compared to the global
rate of 8.76%.
With 54% of global players in the APAC region, these
predominantly younger gamers benefit from a high mobile penetration
rate: 80.5% in Pakistan and over 140% in the other three countries,
far above the global average of 69% in 2023. By offering local
payment methods like Maya, PayNow, WeChat Pay HK, JazzCash, and
Easypaisa, we're making it easier for developers to monetize their
games in one of the world's fastest-growing gaming regions."
The Xsolla Payments solution offers a global reach with over 700
payment methods through a highly customizable multi-platform
checkout, delivering a more comprehensive selection than most
payment solutions in the industry. This expansion aims to help
developers monetize and distribute their games globally while
building a credible local presence in Asia.
For more information about Payments in Asia, visit
xsolla.pro/payments-in-asia or contact the Xsolla strategic
partnerships team.
About Xsolla
Xsolla is a global video game commerce company with a robust and
powerful set of tools and services designed specifically for the
industry. Since its founding in 2005, Xsolla has helped thousands
of game developers and publishers of all sizes fund, market,
launch, and monetize their games globally and across multiple
platforms. As an innovative leader in game commerce, Xsolla’s
mission is to solve the inherent complexities of global
distribution, marketing, and monetization to help our partners
reach more geographies, generate more revenue, and create
relationships with gamers worldwide. Headquartered and incorporated
in Los Angeles, California, with offices in Montreal, London,
Berlin, Beijing, Guangzhou, Seoul, Tokyo, Kuala Lumpur, Raleigh,
and cities around the world, Xsolla supports major gaming titles
like Valve, Take-Two, KRAFTON, Nexters, NetEase, Playstudios,
Playrix, miHoYo, and more.
For additional information and to learn more, please visit:
xsolla.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240717310278/en/
Derrick Stembridge Global Director of Public Relations, Xsolla
d.stembridge@xsolla.com