B2B Strategies in These Guides Help Increase Leads &
Revenue
BURLINGTON, Mass., July 18,
2024 /PRNewswire/ -- Market Veep, a leading
marketing agency specializing in industrial sectors, has released
two comprehensive guides aimed at empowering manufacturers with
enhanced sales and marketing strategies. These resources are
designed to provide valuable insights and actionable tips to
navigate the evolving landscape of industrial sales and lead
generation.
B2B Manufacturing Strategies in These
Guides Help Increase Leads & Revenue.
The first guide, titled Sales Enablement Solutions for
Manufacturers, delves into optimizing sales processes specifically
tailored for industrial businesses. Research shows that companies
that use dedicated sales enablement techniques will improve their
quota attainment rate by 22% and their win rate by 14% compared to
companies that don't. On top of that, nurtured leads make 47%
larger purchases than non-nurtured leads. The value added is
astounding when you consider that many manufacturers are not doing
this and nearly 65% of B2B marketers have not established lead
nurturing.
From leveraging digital tools to enhancing customer engagement,
this guide equips manufacturers with practical approaches to
streamline their sales operations and drive revenue growth.
The second guide, Lead Generation Playbook for Manufacturers,
focuses on effective strategies to generate and nurture leads
within niche manufacturing sectors. The stats are that potential
buyers are most willing to register for and share information about
themselves in exchange for white papers (76%), eBooks (63%), and
webinars (79%). By outlining proven techniques and innovative
tactics, this resource aims to assist manufacturers in expanding
their customer base and maximizing marketing ROI.
"Manufacturers today face unique challenges in aligning their
sales and marketing efforts with the rapidly changing market
dynamics," says Jennelle McGrath,
founder of Market Veep. "These guides are our way of sharing our
expertise and supporting manufacturers in overcoming these
challenges to achieve sustainable growth."
In addition to the open format, both guides are available for
free on Market Veep's website in PDF version:
- Download Sales Enablement Solutions for Manufacturers
- Download the Lead Generation Playbook for Manufacturers
Website: www.marketveep.com
LinkedIn: https://www.linkedin.com/in/jennellemcgrath/
Podcast: https://podfollow.com/findingbusinesshappy
About Market Veep
Market Veep is an INC. 5000 winner, HubSpot accredited, and
diamond certified partner, INC. Best Workplace Winner, certified
Best Places to Work, SBA certified Women-Owned Small Business,
Netty winner for Boutique Agency of the Year, and Most Innovative
Web Design.
Since its founding, Market Veep has helped manufacturing
companies improve their sales and marketing funnels to increase
leads and revenue. We're a full-service inbound marketing agency
fiercely committed to helping every company we work with grow into
the best version of itself it can be. Our clientele includes CNC
machining, welding and fabricating, laser cutting, finishing,
chemical manufacturing, electronic component manufacturing, and
other industrial applications.
They host the "Finding Business Happy" which is about living
your best life inside and outside of work. The show is an ideal
listen for CEOs, Founders, CMOs, Sales Directors and C-Suite
Executives who know they want to accelerate lead generation while
fostering a positive company culture.
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SOURCE Market Veep