Tealium for Healthcare enables enterprises to establish digital trust with patients and physicians
23 Julio 2024 - 8:00AM
Tealium, the largest independent and most trusted customer data
platform (CDP), has released Tealium for Healthcare, a new solution
that empowers healthcare organizations with stronger data
governance, allowing them to gain deeper control over their data
collection, management, and transmission strategies.
Today’s healthcare landscape is rapidly shifting, with
organizations facing strengthening privacy regulations, new
technologies and devices, and increased demands for better digital
experiences.
“Healthcare organizations face the unique challenge of
maintaining strict data compliance with privacy regulations while
delivering the personalized experiences that consumers have come to
expect,” said Jay Calavas, Vice President of Vertical Products at
Tealium. “Tealium for Healthcare provides data solutions that honor
consumer consent and data compliance through a rich set of
guardrails. This provides a trusted source of customer data that
can be used downstream, eliminating silos and supporting enhanced
data governance across the entire system.”
Tealium for Healthcare focuses on five critical
components:
- Consent Capture and Enforcement: Tealium enables organizations
to capture and enforce consumer consent so that consumers’ privacy
is respected, which supports lower opt-out rates and earned digital
trust.
- Real-Time Data Collection and Transmission: Tealium provides a
flexible and secure platform for data collection and transmission
in a secure environment.
- Built-in Functionality for Obfuscating and Restricting
Sensitive Data: Allows organizations to securely identify, flag,
and handle data deemed sensitive. The platform’s data masking and
obfuscation capabilities allow covered entities to share the
obfuscated data with vendors that are not business associates.
- Enhanced Security and Control Over Data: Supports compliance
with HIPAA and other regulations by providing healthcare
organizations end-to-end control of consumer data.
- 360-Degree View of Consumers: Tealium’s real-time CDP leverages
consented first-party and vetted third-party data to deliver
personalized experiences to patients, members, and physicians.
Tealium for Healthcare includes a dynamic ecosystem of
implementation and technology partners with deep healthcare
expertise that will sign a Business Associate Agreement (BAA) when
necessary, including Wheelhouse DMG, BlastX Consulting, Unlock
Health, Amplitude, Invoca, and Braze. Tealium also has turnkey
integrations with leading data providers such as IQVIA and
PulsePoint.
For instance, Tealium partners with Amplitude so enterprises can
securely integrate data into its leading digital analytics platform
with a BAA in place. This enables teams to access customer insights
in a controlled and compliant way.
“We’re excited to partner with Tealium and empower healthcare
organizations with powerful analytics capabilities while
maintaining the highest standards of regulatory compliance,” said
Ted Sfikas, Field CTO at Amplitude. “By combining Amplitude's
advanced analytics platform with Tealium's CDP, we enable
healthcare leaders to gain invaluable insights into patient
behavior across all digital touchpoints. This collaboration allows
enterprises to enhance patient experiences, and help them make more
trusted, data-driven decisions to improve outcomes.”
Learn more about Tealium for Healthcare.
To keep up with the latest company news, visit Tealium’s
Newsroom.
About Tealium As the most trusted CDP, Tealium
connects data so businesses can better connect with their
customers. Tealium’s real-time data infrastructure allows brands to
power their AI models and activate data for enhanced in-the-moment
experiences. Tealium’s turnkey integration ecosystem supports more
than 1,300 built-in connections from the world’s most prominent
technology experts. Tealium's solutions include a real-time
customer data platform with machine learning, tag management, an
API hub, and data management solutions that make customer data more
valuable, actionable, privacy-compliant, and secure. Named as a
Leader in the Gartner® Magic Quadrant for Customer Data Platforms™,
more than 850 leading businesses globally trust Tealium to power
their customer data strategies. For more information, visit
www.tealium.com.
Natalie Passarelli
Tealium Inc.
3129650210
natalie.passarelli@tealium.com