Versuni invites U.S. coffee lovers to join the
new coffee movement with Philips Baristina, pioneering a fresh
bean-to-cup coffee in a single swipe without the use of plastic
pods.
BOSTON, July 23,
2024 /PRNewswire/ -- Earlier this
month, Versuni announced its new Philips
Baristina espresso machine, designed to create premium
café-style espresso at home with a single swipe. Continuing to
elevate its high-quality espresso machine portfolio, Philips
Baristina unlocks delicious coffee for all at-home baristas to
craft their espresso, espresso lungo, lattes, cappuccinos, espresso
martinis, and more with their simplest machine yet!
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9276351-versuni-philips-baristina-espresso-machine-one-swipe-coffee-perfection/
"Philips Baristina was born through envisioning the beauty of a
customer-focused compact espresso machine that that's simple to use
and still provide a high-quality coffee. Now everyone can enjoy an
authentic, fresh bean espresso experience at home effortlessly with
one simple swipe," said Pieter Musters, consumer coffee innovation
lead at Versuni. "We collaborated with over 7,500 consumers in
designing this product to ensure we're meeting their demands for a
simple coffee experience at home while maintaining a rich, creamy,
and flavorful espresso – turning any home user into a coffee
connoisseur."
Real espresso in just one swipe
Designed to act as a personal mini-barista, Philips Baristina
gives you complete autonomy to be free with your choice of beans
and works effortlessly to deliver an exceptional brew every single
time.
No matter which bean you choose, in one swipe, the Philips
Baristina automatically grinds, tamps, and brews your espresso or
lungo - no hassle and no additional setting adjustments needed. The
16-bar pressure pump releases full flavor from the beans, so your
coffee tastes and smells just like a barista made it.
When your coffee is ready, simply pop the puck with the button
on the handle and drop the used grounds into the trash or compost.
Without messy or hidden compartments, you can rinse the portafilter
or wipe with a cloth, meaning no scraping or scrubbing to get your
Philips Baristina ready for the next cup. For those who want to add
milk, the separate milk frother whisks up hot and cold milk in
seconds, making it easy to perfect any coffee style including
lattes and cappuccinos – simple to use, and once again, extremely
easy to clean.
Less Waste
Philips Baristina is designed to be sustainable – from the
materials used to craft the machine to the waste produced after
every brew. This is real espresso you can feel good about from
start to finish!
Made with more than 50% recycled plastics*, Philips Baristina
brews real espresso with reduced use of virgin materials. The
appliance comes in plastic-free packaging made using over 90%
recycled paper and is 100% recyclable**. Unlike traditional
single-use or capsule machines, there's no plastic or aluminum
waste from each cup - the used coffee grounds are extracted from
the machine's portafilter and go directly to your trash or
compost.
Customizing your Coffee Corner Vibe
With the new Philips Baristina, Philips is starting a new coffee
movement, inviting consumers to revolutionize the way they
experience coffee in an easy-to-use, compact, affordable, and even
customizable machine. Thanks to an exclusive online experience,
consumers can customize their in-house coffee corner vibe with a
choice of a black or white Philips Baristina machine styled their
way with one of seven beautiful portafilter handles: milky white,
natural green, mango yellow, black, walnut wood, ash wood and berry
red - making coffee has never looked better. Versuni also offers a
Philips Baristina milk frother to whisk up hot, or cold, perfectly
frothed milk, in a sleek and simple design that pairs with the
Philips Baristina base color of your choice.
Additional features of the Philips Baristina machine
include:
- Ceramic Bean Grinder: The ceramic grinder
automatically grinds beans for a super fresh aroma and tamps
automatically into the portafilter.
- 16-Bar Pressure Pump: Pressure valve guarantees a
great coffee flow to release full-on flavor from your beans every
time in either standard espresso or lungo volume.
- Perfectly Frothed Milk: whip up hot or cold milk
froth suitable for lattes and cappuccinos simply and quickly thanks
to the separate frother unit.
- Less Mess: Simply rinse or wipe the portafilter for
easy cleanup without any additional compartments to
clean.
- Compact design: The Philips Baristina is compact
enough to fit easily onto any kitchen counter – but packs a
powerful punch for creating premium barista-style espresso.
- Sustainability: Enjoy less waste without the use of
single-use plastic pods. Easily eject the portafilter with the
release button for perfectly sculpted coffee grounds that can be
used as compost.
- Customization: Choose from two machine and/or
frother base colors (Black and Milky White) and seven portafilter
colors, including Mango Yellow, Milky White, Black, Berry Red, Natural Green, Ash Wood, and Walnut
Wood to match your preferred aesthetic.
Pricing and Availability
Philips Baristina is available with customizable portafilters
starting at $399.99 directly
from Baristina | Home. You can also find the Philips Baristina
in-store and online at Williams Sonoma, available in black and
white color variants. Optional milk frothers are available from
both retailers in both black and white. Philips Baristina will also
be available in other retailers starting in October 2024.
For more information about Versuni and its suite of brands,
visit Versuni.com | About Us. To learn about the latest coffee
products, visit Versuni.com | Products
About Versuni
Versuni's purpose is to turn houses into homes. As a global house
of home appliances brands, Versuni markets Philips, Philips
Baristina, Philips Walita, Preethi, Senseo, L'OR Barista, Saeco,
and Gaggia. With more than 900 patents to its name, Versuni's
portfolio spans coffee and kitchen appliances, garment care,
climate care, floor care, pet care, and home safety. Products under
the Philips brand include the Airfryer, Espresso Machine with
LatteGo, PerfectCare Steam Generator, Air, and AquaTrio Cordless
Vacuum. Versuni is headquartered in Amsterdam, the Netherlands, and has
innovation, manufacturing, and commercial centers across the globe,
with a footprint in over 100 countries.
Disclaimers:
*50% recycled plastics Excluding the parts in contact
with water and coffee
**100% Recyclable: Applicable in communities that
have appropriate recycling programs, may not be recyclable in your
area
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SOURCE Versuni