Combined force supercharges Candyspace's ability to drive
value for its clients and their customers through the design, build
and optimisation of digital products
LONDON, July 23,
2024 /PRNewswire/ -- Candyspace, digital product
experts with clients including ITV, Mazda, Samsung, Global Media
and Rolls-Royce, today announced the acquisition of Profound,
specialists in the design and build of ecommerce websites and
apps.
Candyspace have a proven track record of designing, building and
optimising high-profile, consumer-facing digital products, with a
measurable impact for its clients' businesses and customers.
Recent engagements include building and launching the new ITVX
app on mobile platforms; increasing conversions on Mazda's UK
website by 46%; and helping Global achieve a record online
listening share by building a game-changing new feature set on
Global Player.
Profound – who have built award-winning ecommerce solutions
for the likes of Interflora, Planet Organic, Majestic Wine and
Protyre – bring deep expertise in implementing API-first,
cloud-native SaaS solutions for their clients, with a relentless
focus on building better customer experiences and implementing
smarter technology choices.
The acquisition allows Candyspace to apply its expertise in
combining design, technology and insight to any ambitious
businesses looking to boost the effectiveness of its ecommerce
platforms. Alongside Candyspace's particular expertise in DXP and
headless CMS solutions such as Optimizely and Contentful – as
well as its industry-leading mobile app experience – Profound bring
established credentials in Shopify Plus, commercetools, Algolia and
Storyblok, among others.
Candyspace's Global CEO Tom
Thorne said: "The continued growth in online commerce
represents an incredible opportunity for many brands. As this space
evolves, enhancing our existing capabilities to deliver complex,
best-in-class ecommerce platforms allows us to deliver greater ROI
to clients and optimised user experiences to their customers. I'm
delighted to welcome the Profound team into our business and
continue our ambitious growth plans for the future."
Profound's founder Tim McMillen
said: "We are thrilled to be joining the Candyspace family.
Combining our obsession for great ecommerce customer experiences
with Candyspace's passion for building digital products that drive
value for businesses and users creates an industry-leading
proposition in our space. This strategic partnership will provide
our teams with many exciting opportunities to create meaningful
online experiences for retail brands that prioritise growth through
insight-led digital innovation."
About Candyspace: Candyspace are experts in designing,
building and optimising digital products. They create websites,
mobile apps and commerce solutions for ambitious organisations
investing in growth and digital transformation. Candyspace are
trusted to deliver by some of the world's best-known brands,
including ITV, Rolls-Royce, Mazda, Mars and Samsung. Candyspace
find the sweetspot between business need and customer demand,
fusing insight, creativity and technology to create digital
products of value.
About Profound: Profound is an award-winning experience
design agency obsessed with building solutions for better customer
experiences. They have over 20 years of experience helping B2B and
B2C organisations to build great customer experiences, make smarter
technology choices and prepare for digital transformation.
Profound's clients include Interflora, Unilever, Majestic Wine, WE
Fashion, Jewson, Screwfix, B&Q and many more.
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