Jeff Haddox Named CTO for Omni Retail Enterprises
23 Julio 2024 - 9:00AM
Business Wire
Veteran retail technologist will develop
immersive and seamless customer experiences and deploy innovative
solutions to propel growth.
Omni Retail Enterprises, operator of a portfolio of lifestyle
digital storefronts and communities covering home decor, apparel,
health & wellness products, fitness and educational programs,
has appointed Jeff Haddox as Chief Technology Officer. He will
oversee all digital selling channels, enterprise project planning,
infrastructure, and data analytics for Omni’s storied brands.
“In today’s rapidly changing retail landscape, we have enhanced
our team with a leader who clearly understands how consumers engage
with brands digitally. Jeff’s extensive experience in omni-channel
strategy, analytics and innovation aligns perfectly with our
mission of reimagining Omni’s iconic brands for today’s consumer,”
said Sharon Leite, Omni’s CEO. “His relentless focus on the
customer, and experience leading and deploying innovative
technology solutions will provide a wealth of knowledge that can be
leveraged by our portfolio companies.”
Haddox most recently served as Chief Digital Officer at
RuffleButts, a children’s clothing digital storefront, and was
previously Senior Vice President of Digital Experience &
Analytics at Academic Partnerships, which helps regional public
universities and small colleges grow their online programs. He
spent most of his career at Pier 1 Imports in numerous leadership
roles with increasing responsibility across Marketing, Business
Development, Digital and E-Commerce, ensuring a seamless experience
for the customer across all touch points.
Haddox is an adjunct professor in the digital retailing program
at the University of North Texas teaching Digital Retail Analytics
and Managing a Diverse Workforce. He holds an undergraduate degree
in Economics from the University of North Texas, MBA with a focus
on Information Systems from Tarleton State University and DBA in
Leadership from Walden University.
“I’m excited to join Omni Retail Enterprises at this pivotal
time. Deploying innovative and emerging technology solutions
enabling the business to engage and build relationships with
customers will be a top priority. I look forward to driving growth
by connecting customers and the communities we serve to new
channels, delivering a seamless customer experience and
accelerating the reinvention of Omni’s iconic brands,” said
Haddox.
About Omni Retail Enterprises
Omni Retail Enterprises is a global e-commerce company composed
of lifestyle brands focused on elevating the shopping experience.
Omni is the parent company of Bodybuilding.com, Pier 1.com,
DressBarn.com and Mentorbox.com, and owns the intellectual property
of Modell’s Sporting Goods, Franklin Mint, SteinMart,
Linens-N-Things and Ralph & Russo. More information can be
found at https://omniretailenterprises.com/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240723755199/en/
Ronald Margulis RAM Communications 908-272-3930
ron@rampr.com