Two Purpose-Driven Portland Agencies Join Forces
24 Julio 2024 - 12:00PM
Business Wire
Mad Fish Digital is Acquiring Grady Britton to
Offer Full Suite of Integrated Brand, Marketing and Communications
Services
Digital marketing agency Mad Fish Digital is acquiring
brand-building marketing agency Grady Britton. Together, they will
provide end-to-end marketing and communications solutions for
accelerating business growth and audience connection for
mission-minded clients.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240724929104/en/
(Graphic: Business Wire)
Founded in 2006 to serve B2B and B2C clients in a variety of
industries, Mad Fish Digital develops complete digital marketing
solutions using cutting-edge digital advertising technologies, SEO
and analytics. Owners Ben and Corrie Herman sought out a strategic
partnership that would expand on Mad Fish Digital’s values-based,
ethical marketing systems and digital services, and found the
perfect fit in Grady Britton.
For nearly 50 years, Grady Britton has specialized in strategic
brand development and expression under its mission, “Leave Today
Better Than Yesterday.” Co-owners Paige Campbell and Andy Askren
have built a full-service model fueled by award-winning creative,
brand and content strategy, media planning and buying, and public
relations. With very little overlap in services, the two agencies
will provide clients with a full suite of integrated marketing and
communications expertise.
“The talent and work that has been created at Grady Britton is
second to none for thoughtfulness, innovation, impact, and
creativity,” says Mad Fish CEO Ben Herman. “From our perspective,
combining Mad Fish and Grady Britton, an agency also committed to
making real change with their work, has the greatest potential for
savvy clients to make lasting impact in their categories. Our
business approaches align unusually well and has us confident and
excited about the rewarding work this union will inspire for our
collective teams, clients and communities.”
Both agencies are certified B Corporations, sharing a commitment
to the triple bottom line that values people, planet, and profit.
Grady Britton was the first Portland creative agency to be
certified in 2015, with Mad Fish following in 2018.
“After getting to know Ben and Corrie, it was clear that our
businesses and cultures were aligned on a mission to be a force for
good, and with the expanded services we are both now able to offer,
we believe that combination will resonate with a wide number of
great brands,” says Paige Campbell of Grady Britton.
With Mad Fish and Grady Britton combining under the ownership of
Corrie and Ben Herman, the agencies will operate as strategic
partners in the near term with Paige Campbell staying in the role
of President at Grady Britton, and Andy Askren as Creative
Director. The acquisition will bring together a combined team of 46
people distributed over 10 states and headquartered in
Portland.
Over the next year, agency leaders will seek out operational
efficiencies and other opportunities to integrate business
processes behind the scenes, while continuing to deliver results
for clients and supporting employee career development.
About Mad Fish Digital
Mad Fish Digital is a values-first, Certified B Corp marketing
agency based in Portland, Oregon. Since 2006, Mad Fish Digital has
focused on creating elevated experiences for employees, clients,
and their customers. The agency provides strategic marketing
services to healthcare, higher education, e-commerce, and other key
industries. For more information, visit www.madfishdigital.com.
About Grady Britton
Founded in 1974, Grady Britton is a values-based brand marketing
agency offering a full suite of services including award-winning
creative, brand and content strategy, media planning and buying,
and public relations. As Portland’s original Certified B
Corporation agency, Grady Britton partners with like-minded
companies, driving their business purpose throughout their brand’s
fullest potential. For more information, visit
www.gradybritton.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240724929104/en/
Media Contact: Jen Scott PR Director, Grady Britton
jens@gradybritton.com