Michele Kang Announces Launch of Kynisca Sports International, Ltd
27 Julio 2024 - 12:00PM
Business Wire
First Global Multi-Team Women’s Football
Organization Will Bring Unprecedented Investment to the Sport
Kynisca Innovation Hub will Invest in Sports
Science Research to Train Females as Females
Washington Spirit, Olympique Lyonnais Féminin, and London City
Lionesses owner and innovator Michele Kang announced today the
official launch of Kynisca Sports International, Ltd., the
first multi-team global organization dedicated to women’s football,
bringing unprecedented investment to the sport at a scale to drive
lasting change. Inspired by Cynisca of Sparta, the first woman to
be crowned in the ancient Olympics, Kynisca will usher in a new era
for female athletic potential and the professionalization of
women’s sports.
Driven by Kang’s personal commitment and business philosophy,
Kynisca will provide female athletes with the infrastructure and
means necessary for their success. This includes offering the best
playing and training environments, appointing world-class technical
staff, and driving innovation and sports science specifically for
female athletes. With today’s announcement, Kang becomes the first
person to own an international organization entirely dedicated to
women's football.
“With the necessary backing, Kynisca aims to inspire young girls
to pursue their dreams and embrace a career in football on a scale
and level of professional success that should not be reserved only
for their male peers,” said Michele Kang. “We will provide
opportunities for girls and women worldwide to access high-level
sport, reach their potential under the best conditions, and play
football in the clubs of the global elite.”
The multi-team organization aims to bring together elite clubs
and invest in other structures operating on the African, American,
Asian, and European continents in order to further innovation in
women’s sports. Under Kynisca, each club will retain its own
established identity, heritage, and community. The new ownership
will continue to invest strategically to upgrade infrastructure and
grow the fan base for each club. In parallel, significant resources
will be devoted centrally to developing capabilities that will be
shared across all teams, such as performance science and
technology, data analytics, global scouting, and sporting staff
development.
Central to Kang’s vision will be the formation of the Kynisca
Innovation Hub (KIH), whose mission is to revolutionize
training methods through education and innovation to unlock female
athletic potential. Today, only six percent of sports science
research focuses on female athletes. KIH is dedicated to closing
that gap, training females as females, and building the largest
female athlete health and performance hub in the world. The Kynisca
platform will develop and incorporate a training concept
unprecedented in women's football, based on the specifics of the
female body, for the use and sharing of performance evaluation
technologies, data analysis, globalized recruitment, and staff
training.
“With so little investment in sports science focused on women,
we have only begun to unlock the potential of female athletes on
the pitch,” said Michele Kang. “Kynisca Innovation Hub will become
a pioneer of female performance research - so we can stop training
women as if they are simply small men – and unlock their true
potential.”
About Kynisca Sports International, Ltd.
Kynisca Sports International, Ltd. is a pioneering global
organization dedicated to women’s sports, headquartered in London,
United Kingdom. Kynisca’s mission is to transform women's football
through unprecedented investment, proving its commercial viability
and cultural impact around the world. The organization supports
female athletes with state-of-the-art facilities, world-class
technical staff, and innovative sports science through the Kynisca
Innovation Hub, while preserving each club’s unique identity.
Kynisca is the first global, female-owned, multi-club organization
leading the way in women’s health innovation and entertainment
while building a high-performance culture of excellence on and off
the pitch. For more information, visit our website here.
About Kynisca Innovation Hub (KIH)
The Kynisca Innovation Hub (KIH) is a global, innovative center
dedicated to revolutionizing training methodologies for female
athletes through cutting-edge research, education, and innovation.
With only six percent of sports science research focused on women,
KIH aims to unlock female athletic potential by establishing the
largest female athlete health and performance hub globally. As part
of Kynisca’s mission to transform women’s football and support
female athletes, KIH tailors performance evaluation and training to
the specifics of the female body, pioneering a holistic model that
will disrupt the women's sports industry. For more information,
visit our website here.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240727597874/en/
kynisca@orchestraco.com