New Research Reveals High Performers at Work Get the Lowest Quality Feedback
30 Julio 2024 - 6:30AM
Business Wire
Textio’s annual report found 38% of the
feedback high-performing women receive is problematic, and feedback
bias reinforces negative racial and gender stereotypes
New research from Textio released today on language bias in
performance feedback has found high performers are getting the
lowest quality feedback at work, and it’s worst for high-performing
women who receive feedback containing the most exaggerations,
clichés, and fixed-mindset labels.
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New research from Textio shows your high
performers get the lowest-quality feedback, and it's worst for
high-performing women. (Graphic: Business Wire)
Textio’s past reports found feedback quality predicts employee
retention and attrition rates for all demographics, and that women
of all races and people of color of all genders systematically
receive lower quality feedback than others – and they’re more
likely to quit because of it.
On average, organizations recognize 5-15% of their employees as
high performers, who deliver 400% more productivity than the
average performer. Retaining high performers is critical for every
business. Yet, Textio’s research found high performers, the group
most motivated by constructive feedback, are still not getting the
right growth investments. When low quality feedback predicts the
likelihood someone will quit, it’s no surprise 30% of high
performers leave their organization within a year. Exiting high
performers often cite feeling under invested in by their manager
and colleagues, which leads to greater feelings of isolation,
disenchantment, and disengagement.
“When I first published research on gender bias in performance
review language ten years ago, few business leaders were thinking
about language in the workplace. Today, most organizations have
people leaders who are not only conversant with language data, but
accountable for changing the patterns within the organizations,”
said Kieran Snyder, Chief Scientist Emeritus at Textio. “Our
research underscores the urgent need to invest in managers and
systems that enable everyone to receive high quality feedback about
their work. Employee engagement and retention, particularly for
high performers, is at stake.”
Key findings from the report include:
- Textio’s analysis of performance reviews, written for more than
23,000 employees across two annual review cycles, found high
performers get 1.5x more feedback than all other
employees.
- High performers receive more exaggerated feedback than everyone
else, and 2.6x more fixed-mindset language than low
performers.
- High-performing women get 38% more problematic feedback than
everyone else.
- Employees are more likely to internalize feedback that aligns
with social stereotypes about their demographic identity. This is
particularly problematic when feedback reinforces negative
racial and gender stereotypes, which impacts how employees see
themselves and their potential at work.
- Men are 2-4x as likely to internalize positive
stereotypes about themselves; women are 7x as likely to
internalize negative stereotypes.
- 56% of women recall being described as unlikable, vs.
31% of non-binary people and just 16% of men.
- Only 11% of men recall being negatively described as
emotional, vs. 23% of non-binary people and 78% of
women.
- 30% of South Asian people recall being called difficult,
vs. just 9% of East Asian people.
- More than 60% of Hispanic/Latino and Black people recall being
negatively described as emotional, vs. just 21% of white
people and 11% of East Asian people.
To learn more about this report and get certified in Equitable
Performance Feedback, visit www.textio.com/report.
About Textio
Textio gives managers essential tools for making the hardest
parts of the job so much easier. With Textio AI, managers define
clear expectations for everyone on their team, while giving them
actionable feedback to develop and deliver results. Founded in
2014, Textio has been named to Fast Company’s World’s Most
Innovative Companies list several times, in addition to the Forbes
AI 50, Fortune Impact 20, and CNBC Disruptor 50. Join 100,000+
managers from organizations like Bloomberg, Cisco, Hulu, Spotify,
T-Mobile, and Warner Music Group, who are already using Textio to
improve their impact and cut busywork in half at textio.com.
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Rachel Fukaya Senior Director of Communications and Content
rachelf@textio.com (831) 229-5761