The newly formed Digital Fashion Designer’s Council (DFDC) today
announced the launch of its flagship event series, “Fashion Week
Connect.” This fall fashion season, industry giants Nick Knight,
Megan Kaspar, Antoni Tudisco, Marjorie Hernandez, and dozens more
will join forces with the DFDC to present an innovative
cross-platform program of experiences, seamlessly integrating the
physical and digital worlds of fashion via newly developed
infrastructure under the umbrella of their “Fashion Week Connect”
event series, AKA “FWC.”
The DFDC positions itself as the foundational layer between
digital and physical fashion, with the purpose to connect physical
fashion brands with the platforms their digitally-native consumers
spend time in. With representatives from globally renowned brands,
the DFDC aims to establish global standards for digital fashion,
helping align incentives and fostering the connection of physical
and digital fashion ecosystems. David Cash, founder of the DFDC,
was previously responsible for conceptualizing the world's first
“Metaverse Fashion Week” for Decentraland in 2022, an IP which has
now garnered over 9 billion impressions. He now shifts his focus to
steering the DFDC, according to Cash:
“We are connecting brands with the
digital ecosystems in which consumers spend most of their time,
from social media to gaming platforms. Over 50% of the world’s
population spent time on a social media app or in a video game
platform today. We are creating the DFDC to bridge physical
products with the digital world, connecting brands with consumers,
expanding on loyalty programs, creating game integrations, XR
filters, immersive experiences, and more.”
This fall, users can expect cutting-edge digital activations
that include hologram runways, AR mirrors, and interactive
cross-platform fashion games. Encouraging early adoption, users who
connect their social media and game accounts to the DFDC platform
will now earn points redeemable for exclusive products from their
favourite brands. According to Mike Charalambous, Founder and CEO
of Threedium and Executive Board member of the DFDC:
“The DFDC is connecting some of the
world’s leading brands with their digitally-native consumers to
present a new format of programming. We are supporting brands in
creating activations that incentivise users to move between
platforms, from social media to game worlds to e-commerce
platforms, helping create a more 360 user experiencein direct
collaboration with many of the other incredible technical partners
the DFDC has brought together.”
Fashion Week Connect will feature activations across major
cities, including Paris, New York, London, and Singapore, at events
ranging from Digital Fashion Week at the Epic Games HQ in London to
Next in Vogue by Vogue Singapore to storefronts and digital
activations across the “Reality Spectrum.” Programming will include
Diesel’s Metamorph project, a VIP reception in Los Angeles hosted
by Red DAO and the DFDC featuring physical touchpoints from Dolce
& Gabbana’s Collezione Genesi collection, a digital fashion
activation by FabriX as part of Paris Fashion Week at the Palais de
Tokyo, and the launch of the “Digital Fashion Film Festival” by
SHOWstudio featuring the likes of Charli XCX and Naomi Campbell.
With fashion by Loewe, Bottega Veneta, Mugler, Balenciaga and more,
the festival showcases the future of fashion film through the eyes
of legendary image-maker Nick Knight. According to Knight:
“We are living in the most exciting
time in fashion imagery that I have ever known. For fashion,
magazine pages are being replaced by the virtual and the digital
space. The audience is now fully interactive and also truly
global.”
The DFDC is dedicated to driving the digital transformation of
the fashion industry. It includes representatives from leading
fashion brands and digital innovators, supported by entities such
as RED DAO, Threedium, DRESSX, Beyond Studio and major social and
gaming platforms worldwide. The Council includes notable figures in
digital fashion, such as Marjorie Hernandez of DEMAT, Dani Loftus
of DRAUP and @thisoutfitdoesnotexist, gmoney of 9dcc, and Natalia
Modenova and Daria Shapovalova of DRESSX, According to Megan
Kaspar, prolific fashion-tech investor, Founding Member of RED DAO,
and Chief Advisor and Executive Board member of the DFDC:
“As digital asset counterparts become
standard for physical products — including metadata on-chain and 3D
technology, the DFDC (Digital Fashion Design Council) is at the
forefront, assisting brands in linking their physical items with
their broader digital ecosystems. The DFDC's mission is to drive a
streamlined digital transformation solution to the traditional
fashion industry, tethering their physical products to the digital
revolution omniverse.”
Fashion industry professionals, digital pioneers, and fashion
enthusiasts are invited to be part of this initiative. Connect with
the DFDC, participate in Fashion Week Connect, launching this
September, and help shape the future of fashion. You can visit the
DFDC Website to sign up to be one of the first to be able to use
the RSM tool and earn points for being an early user.
About the Digital Fashion Designer’s Council (DFDC): The DFDC is
dedicated to driving the digital transformation of the fashion
industry by integrating digital fashion into the traditional
fashion ecosystem and aligning the incentives of brands, platforms,
and users through partnerships and cohesive event activations.
About Fashion Week Connect (FWC): Fashion Week Connect is the
DFDC's flagship event series, designed to connect consumers with
brands’ digital ecosystems through innovative cross-platform
programming and immersive digital experiences from IRL to URL.
About the Reality Spectrum Matrix (RSM): Developed in
collaboration with Plurality, the RSM is a pioneering framework
that allows for the user experience of ‘interoperability’ across
various digital platforms, facilitating seamless connections
between physical products and digital experiences from social to
gaming and beyond. Users are incentivised to connect their social
media and gaming accounts to earn points redeemable for brand
products, experiences and more, rewarding brand loyalty and
offering unique digital and physical fashion experiences. The RSM
has been developed in collaboration between Plurality, a
cutting-edge technology company facilitating “smart profiles for
the open web,” and the DFDC and our associated tech partners in
order to allow for a complex back end that can port, store, and
reward users for cross-platform engagement all while permitting a
seamless user experience.
For inquiries, please contact Danielle Dawson at Chapter 2
Agency Danielle@chapter2agency.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7f591dff-f83c-4fc5-849b-baae8ff9efcd