Fourth Generation to Lead 120-year Old Family Farm
MODESTO,
Calif., July 30, 2024 /PRNewswire-PRWeb/ --
Ratto Bros. announced today that its
Board of Directors has named Geoffrey
Ratto as the company's new Chief Executive Officer.
A fourth-generation member of the Ratto family, Geoffrey brings
nearly 15 years of industry experience to his new role. His
comprehensive knowledge of the company's various business divisions
and deep-rooted connection to its heritage made him the Board's
unanimous choice to take the helm.
Geoffrey's leadership is expected to drive the company forward,
blending the legacy of the past with the promise of an innovative
future.
"We could not envision a better person to lead Ratto Bros." said Tom
Bryan, a board member and former CFO for Taylor Farms.
'Geoffrey has a solid foundation for this position given his
experience in the produce industry, knowledge of the operations and
his deep commitment to a tradition that values workers, our land
and our customers."
Another board member, former Bank of America Sr. VP David Yonan,
noted the exciting potential the new CEO brings to the company.
"Geoffrey has the type of vision necessary to guide the company's
growth and success through innovation. He brings the commitment to
continue improving our quality, sustainability and list of product
offerings."
Geoffrey Ratto succeeds
Robert Engel, who stepped down
earlier this month. The Board voiced overwhelming support for
Geoffrey, who offers a seamless leadership transition that
positions Ratto Bros. for continued
growth and opportunities.
The Board is committed to supporting Geoffrey's vision and
initiatives to enhance its growth and uphold its reputation within
the nation's produce industry.
"In addition to his business acumen, Geoffrey has the intangible
leadership qualities, character and people skills necessary for
upholding the traditional values Ratto
Bros. has exhibited for more than 100 years," said
Ray Ratto, chairman of the company's
board. "Our success has been built on integrity, trust and respect
for everyone we employ and do business with."
He also voiced excitement for the overall involvement of the
next generation of Rattos.
"The future is very exciting because it preserves our traditions
while opening the door for innovative practices that are even more
sustainable and quality-driven than we have now," he said.
The new leadership team includes Anthony
Ratto (Operations Mgr.); Nick
Ratto (Harvest/Facility Mgr.); Andrew Ratto (Sales/VA Mgr.) and Matthew Ratto (Sales).
Before becoming CEO of Ratto
Bros., Geoffrey served as the company's Sales Director for
five years. Prior to that, he worked as a Retail Service Manager
for Fresh Point of Central
California. He earned his undergraduate degree from
California State University Stanislaus
and a Master's Degree in Business Administration (MBA) from
Louisiana State University, Shreveport
(LSU). He resides in Ripon, California with his wife and two young
children.
Company officials also offered their appreciation to
Robert Engel for his many
contributions during his tenure, including the expansion of our
operations in Yuma, AZ, and the
successful launch of our packaged greens business.
About Ratto Bros.
For over 120 years, we have been doing what we love and do
best—farming and respecting Mother Nature. With each generation
building on the knowledge passed down, while embracing new
techniques and varieties, we bring families exceptionally
high-quality fresh vegetables today and tomorrows to follow.
www.rattobros.com
Media Contact
Hector Barajas, Ratto Bros, 1 (323) 314-3342,
hector@amplify360inc.com, www.rattobros.com
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SOURCE Ratto Bros