NEW
YORK, July 31, 2024 /PRNewswire/ -- Introducing
Blake Brown: a new haircare
brand created and inspired by Blake
Lively's personal regimen of shampoos, masks, and styling
products for healthy, nourished, and strong hair. Created in
partnership with Give Back Beauty, Blake
Brown is an innovative, every wash approach to taking care
of hair.
"Blake Brown has been more than a
7-year labor of love," said Blake
Lively, Founder of Blake
Brown. "I was determined to bottle up a premium,
salon-quality haircare line that's cleaner, cruelty free, easier,
yummier, more sustainable and more accessible than anything I saw
out there. Performance was paramount. We were uncompromising, which
is why it took an absurd amount of time, but the products show our
level of dedication and strict quality control. I couldn't be more
proud. We've partnered with the coolest accessible chain out there,
Target, to bring this baby to you all. I can't wait for people to
try it. In stores August 4th!"
With eight haircare products available at launch, Blake Brown takes a unique approach to the
category. The product philosophy is built on a system that
alternates between strengthening and nourishing formulas to deliver
what healthy hair needs most – the right balance of strength and
moisture. While there are 8 products inclusive of shampoos, masks,
a styler and mousse, the brand quite notably does not offer a
traditional conditioner in the lineup, but rather, sells its
Nourishing and Strengthening masks that can easily be incorporated
into any shower.
"It's been a privilege for me and my team to work with
Blake Lively to bring her vision of
Blake Brown to life – together we've
created something distinctive and incredible," says Give Back
Beauty Founder Corrado Brondi. "I'm
excited about the creation of a joint venture with Blake Lively, that combines the best of Give
Back Beauty's expertise in the beauty industry with Blake's
unwavering dedication and insightful approach. Blake's drive,
purpose, and instincts in developing this brand were unmatched –
From the meticulously crafted formulations to their exquisite
fragrances, Blake had her hands, or should we say hair, in
everything, and had a clear directive about how she wanted the
brand to look, feel and smell. We have worked to ensure every
aspect of Blake Brown reflects
Blake's personal touch and commitment to excellence."
The fragrance profile of the products was of utmost importance
to Lively. The scents are each inspired by Blake's personal
favorites to complete a multi sensorial journey into the brand.
Developed by best-in-class master perfumers, all products and their
fragrances can be layered or used separately to help hair leave a
lasting impression.
All Blake Brown products are
formulated with clean ingredients to nourish, strengthen, and style
the hair, are vegan and cruelty-free, utilize recycled materials
and create as little waste as possible.
Blake Brown will be available at
retail exclusively at Target and Target.com starting August 4th, 2024, at price points ranging from
$18.99-$24.99.
"At Target, we're committed to offering the kind of innovation
and value that gives consumers exactly what they want, which is why
I can't wait for shoppers to experience our latest exclusive
partnership with Blake Lively," said
Rick Gomez, Target's chief
commercial officer. "Blake Brown
will offer a range of amazing, premium products that will make it
easier to get hair you love, at a price you also love and we are
thrilled that Target will be the brand's exclusive retail
partner."
Links: Blake Brown at TARGET or
www.blakebrownbeauty.com
ABOUT Blake
Brown:
Blake Brown is
a new haircare line — carefully formulated with leading experts
over seven years — to bottle Blake
Lively's own personal regimen into a handful of products
that are both effective and easy to use. It's simple, innovative
approach to haircare involves alternating between a strengthening
and nourishing system that gives hair everything it needs, and
nothing it doesn't.
ABOUT Give Back Beauty:
Give Back Beauty is a global
beauty group engaged in the creation, manufacturing, marketing and
distribution of fashion, lifestyle, and talent-based beauty brands,
across the fragrance, skincare, makeup, haircare, and body care
categories. Operating in over 130 countries with 500 employees in
14 locations, GBB has multiplied sales sixfold in three years,
becoming a top fast-growing beauty company. GBB incubates celebrity
brands like Florence by Mills and holds licenses for brands
including Tommy Hilfiger, Chopard,
Elie Saab, Philipp Plein, Zegna and
Mercedes-Benz. Through joint ventures and other hybrid and
evolutionary business models, the Group also serves as a strategic
and distribution partner for leading perfume and beauty brands such
as Dolce & Gabbana and Billie Eilish. (givebackbeauty.com)
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SOURCE Blake Brown