CONSTELLATION BRANDS EXPANDS NUMERATOR PANEL OF RECORD RELATIONSHIP
01 Agosto 2024 - 8:00AM
Numerator, a data and tech company serving the market research
space, has announced that Constellation Brands, a leading
international producer and marketer of beer, wine, and spirits, has
further expanded its relationship with Numerator in FY25. Numerator
is already the primary source for Constellation Brands’ consumer
panel data.
Constellation Brands will continue to leverage Numerator’s
omnichannel capabilities and large sample size to help inform the
health of their categories in a changing market, including better
understanding the beverage landscape, as well as buying
occasions.
“Constellation Brands has a legacy of pushing boundaries, and
Numerator data helps enable us to drive innovation, remaining agile
in real-time and adjusting to changes in buying behavior,” said
Ricardo Dalmas, SVP, Strategy & Analytics, Constellation
Brands.
Numerator’s first-party, single-source data aims to assist
Constellation Brands in:
- Understanding Hispanic consumer dynamics related to key brands
such as Modelo Especial, Modelo Oro, and Corona Premier.
- Preparing for Gen Z’s rise in purchasing power.
- Keeping abreast of industry disruptors to key categories and
brands.
- Continuing to monitor category health and changing category
dynamics.
“Numerator is proud to grow our partnership with Constellation
Brands and their portfolio of iconic brands. Our data and insights
will support deeper consumer understanding and brand growth,” said
Lisa Gosselin, Chief Revenue Officer, Numerator.
About Numerator:
Numerator is a data and tech company bringing speed and scale to
market research. Numerator blends first-party data from over
1 million US households with advanced technology to provide
360-degree consumer understanding for the market research industry
that has been slow to change. Headquartered in Chicago, IL,
Numerator has 2,000 employees worldwide; 80 of the top 100 CPG
brands’ manufacturers are Numerator clients.
Bob Richter
Numerator
212-802-8588
press@numerator.com