Emplifi Named a ‘2024 CRM Top 100’ Vendor by Destination CRM
01 Agosto 2024 - 8:30AM
Business Wire
The sixth annual Destination CRM Top 100 highlights vendors with
innovative AI technology – such as Emplifi – that help businesses
improve customer service, marketing, and sales interactions.
Emplifi, a leading customer engagement platform, today announced
it has been recognized in ‘The 2024 CRM Top 100’ list of vendors by
Destination CRM, a property of CRM Media and division of
Information Today, Inc. According to the publication, the list of
100 leading providers is based on the “hottest trends and
technologies in the three pillars of CRM—customer service,
marketing, and sales” with a special emphasis on the CRM platforms
that have made generative AI, and other AI technologies, an
integral part of their solution.
“AI, whether it’s genAI, predictive AI, conversational AI, or
some other flavor, is now an integral part of CRM,” writes the
editors of Destination CRM. “In the service realm, AI can craft
instant responses to customer queries in every channel and provide
a valuable boost to agents in real-time, and it’s helping to make
the promise of omnichannel support a reality. In the marketing
realm, AI can deliver insights that allow marketers to better
understand their audiences and create personalized content like
never before.”
Earlier this year, Emplifi launched ten AI-powered solutions as
part of its customer engagement platform, all designed to increase
efficiencies for social media marketing and customer care teams by
enabling more productive workflows across departments. A report
from McKinsey & Company found customer operations and marketing
and sales teams are among the four specific business functions that
could account for approximately 75% of the total value gained from
generative AI use cases.
“Our customers know the power of the Emplifi solution for
streamlining social media and customer care workflows. We’re proud
to partner with businesses that focus on improving engagement and
the customer journey. We put significant energy into being an
AI-forward platform which makes this recognition from Destination
CRM gratifying,” said Susan Ganeshan, CMO, Emplifi. “Our customers
gain efficient social marketing, revenue-generating social commerce
and scalable social care, and that is why being named to the list
of Top 100 CRM vendors is proof that we’re improving businesses
across the globe.”
About Emplifi
Emplifi provides exceptional digital customer experiences via a
platform trusted by more than 20,000 of the world’s leading brands.
With comprehensive and integrated social media marketing, social
commerce, and care, combined with unified analytics and AI, Emplifi
fuels growth, resulting in happy customers, increased product
sales, and improved brand loyalty.
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Amlika Lal International PR Director press@emplifi.io