GoDog Pioneering Shift from Commoditized to Hospitality Pet Care
06 Agosto 2024 - 8:05AM
Business Wire
Expert pet care provider unleashes a new model
for franchisees and pet parents
GoDog®, the premier pet care provider for today’s pet parent, is
redefining the pet care experience with its hospitality-focused
approach to staff, services, and facilities. Founded in 2018 by
Jess and Ben Eberdt, GoDog offers a comprehensive range of pet
services, including dog boarding, daycare, training, grooming, and
a membership-based dog park and bar. Premier services are
facilitated by a seasoned staff in hospitality-forward properties.
The brand now offers a successful franchising model, allowing
entrepreneurs to invest in the estimated $24 billion pet services
market.
“Dogs are now considered part of the family, and we all want the
highest quality of care for our loved ones. The industry has not
kept pace with meeting these higher consumer expectations. We
believe dogs deserve better, and pet parents deserve high-quality
care and the convenience of multiple services under one roof – an
experience that simplifies their lives and instills confidence in
where their dog spends time outside the home,” says Ben Eberdt,
GoDog co-founder and CMO. “At GoDog, our approach is rooted in
hospitality, guiding everything we do - from expert care to
state-of-the-art campus design, ensuring a complete and exceptional
experience for pets and their parents.”
Beyond Pet Care
The psychological benefits of socialization for dogs are
well-documented. Dogs that engage in regular interactions,
exercise, and play with other dogs tend to be happier and
healthier. Increased interaction boosts their confidence and
comfort around people and other pets. At GoDog, we go beyond
meeting basic needs by providing services that offer significant
psychological benefits for both pets and their owners, enhancing
the overall well-being and happiness of our furry companions. Our
holistic approach ensures that every dog enjoys a fulfilling,
enriched life while giving pet parents peace of mind.
A Franchise with Legs
Like other franchise segments, the pet franchise industry will
see both consolidation and closure. Taking advantage of market
shifts, GoDog is well-positioned to offer a scalable, legacy
business to engaged entrepreneurs and experienced multi-unit
owners. The dog-centric concept is backed by Level 5 Capital
Partners, a consumer growth equity firm, and features a dynamic
team of franchise, real estate, and pet industry experts. This
sophisticated backing provides confidence to long-term investors,
family offices, and entrepreneurs looking to make an impact.
Joining GoDog’s co-founder, Ben Eberdt, is CEO Kristina Eastman.
Eastman brings her deep retail and customer innovation pedigree to
GoDog, informed by her career stops with Apple and early-stage
retail startups, and most recently as President at Level 5 Capital
Partners. Franchise owners can be confident that GoDog’s business
model, operations, procedures, and design details were all created
by a deeply experienced team.
“When you combine Ben's creativity and passion, with the level
of detail, care, and precision of GoDog’s operations, informed by
veterinary experts – you create something truly remarkable,” says
Kristina Eastman, CEO of GoDog. “My role is to build upon Ben’s
vision by enhancing franchise scalability and fueling innovation
through technology and the customer experience. Our franchise
owners are drawn to the stability of the GoDog business model, and
the opportunity to make a positive impact in their communities and
leave a lasting legacy for generations to come.”
GoDog currently has four locations in the southeast, with
additional markets slated to open within the next 12 months. The
company seeks franchise partners who share their passion for
hospitality and serving dogs and pet parents in their community.
For more franchising information, visit franchise.godoghq.com.
About GoDog®
GoDog, founded in 2018 by Jess and Ben Eberdt, is a premier name
in pet hospitality, providing a range of high-quality and
detail-oriented pet care services all within the convenience of
their state-of-the-art campus. GoDog strives to be the ultimate
dog-destination and community resource for the entire pet family by
offering daycare, boarding, and grooming services as well as GoDog
Dog Park Bar, its membership-based dog park and bar. Helmed by a
team of experienced entrepreneurs, industry veterans, and
passionate pet parents, GoDog has built a proven model showcasing
how attention to detail and a heightened level of care can create a
rewarding experience for pets, owners, employees and investors. To
learn about becoming a GoDog franchisee, please visit
franchise.godoghq.com.
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Elisa Suri Trevelino/Keller esuri@trevelinokeller.com