A new lab testing based verification allows additive free
Nosotros Tequila to join the movement for industry
transparency
LOS
ANGELES, Aug. 8, 2024 /PRNewswire/ -- A long
time supporter of transparency in addition to sustainable industry
practices, premium agave spirits brand Nosotros Tequila and Mezcal
is officially joining the Additive Free Alliance.
With the recent announcement from Tequila Matchmaker founder
Grover Sanschagrin that they are
updating the process for how brands join the Additive Free Alliance
(AFA), brands will now join the program
and maintain additive-free certification through
rigorous lab testing in lieu of distillery visits. This opens a
path for Nosotros Tequila and Mezcal to gain their official
membership after they were previously unable to join the Alliance
because of their distillery's privacy practices.
"One of the advantages now of the Additive Free Alliance is that
the verification process is all lab-based, so we can participate
without the need for an in-person site visit to the distillery,"
said Carlos Soto, founder of
additive-free brand Nosotros Tequila, "this allowed for Nosotros to
be rigorously tested, and with this new focus on transparency,
we're able to further provide information to our clients, keeping
our promise to provide a clean, low aldehyde, tasting
experience."
The focus from AFA on transparency has created a movement of
Tequila producers who are committed to making tequila in a natural
way, and the consumers who appreciate their efforts. "From the very
beginning, our goal was simply to seek transparency in product
labelling," said Grover Sanschagrin,
the founder of Tequila Matchmaker and the new board president of
Additive Free Alliance, Inc.
About Nosotros
Founded in 2015, Nosotros became the winner of the San Francisco
World Spirit Competition, claiming the "World's Best Tasting
Tequila" title just a few months after joining the marketplace with
Nosotros Blanco. Since then, Nosotros has also launched Nosotros
Reposado, Nosotros Mezcal (Espadín y Tobalá), and their Nosotros
Madera Collection. Nosotros is centered around creating
unforgettable and authentic experiences with loved ones.
Visit www.nosotrostequila.com, @nosotros, and
https://additivefreealliance.com
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SOURCE Nosotros Tequila and Mezcal