ZURICH, Aug. 13,
2024 /CNW/ -- Media Press Group proudly announces the
launch of OpenID, a groundbreaking solution designed to transform
the management of entertainment metadata. OpenID marks the end of
proprietary entertainment metadata IDs, offering a non-proprietary
framework that simplifies integration and enhances industry
collaboration.
"We are pleased to offer OpenID to studios, broadcasters, and
streamers, a solution to streamline metadata management, build
non-proprietary metadata ID consistency, and directly distribute
metadata and artwork to their partners. This innovation marks a
significant step forward in the future of metadata management,
delivering significant cost savings and seamless integration,
enabling automation and boosting advertising monetisation," says
Gijs Davelaar, Chief Revenue Officer
at Media Press Group.
What is OpenID?
The media and entertainment industry has long faced the
challenges of proprietary IDs, poor quality metadata and unclear
artwork licensing, which complicate seamless integration and hinder
collaboration. Ensuring consistent, high-quality metadata across
platforms and regions is critical but complex, especially when
dealing with issues like integration, automation and monetisation.
OpenID addresses these challenges by providing a universal,
non-proprietary solution that facilitates consistency and
non-proprietary ID integration enabling higher quality metadata
flows throughout the end-to-end media supply chain.
One Billion IDs and metadata archive shared
Media Press Group will make its extensive metadata archive
available through OpenID, assigning non-proprietary IDs to
licensors and licensees. Over the past 30 years, the company has
built one of the world's most extensive entertainment metadata
databases, encompassing over one billion proprietary IDs, detailed
metadata, and artwork. With the introduction of OpenID, studios,
broadcasters, and streamers can now exercise unprecedented control
over their metadata, streamlining its management and direct
distribution to their industry partners.
Driving Industry Collaboration and Efficiency
OpenID leverages Media Press Group's advanced metadata workflow
tools to reduce costs while ensuring consistent, higher-quality
metadata and better artwork. This innovation offers direct
integration and unmatched non-proprietary ID consistency,
benefiting MVPDs, telecom distributors, CTV platforms, and the
global ad-tech industry. OpenID simplifies metadata management by
enabling AI-driven automation, facilitating seamless collaboration
and enhanced advertising monetisation across the media supply
chain.
About Media Press Group (MPG)
Media Press Group is Europe's
leading and the world's second-largest entertainment metadata
provider, with over 30 years of industry experience. MPG's
comprehensive metadata solutions enhance content discoverability,
personalization, distribution, and monetization, ensuring its
clients' and partners' success and confidence across the media
supply chain.
Contact Information:
Gijs Davelaar, Chief Revenue
Officer
Media Press Group (MPG)
gijs.davelaar@media-press.tv
+31 6 112 1 8889
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SOURCE Media Press Group