Water Tower Research Publishes Initiation of Coverage Report on 1-800-Flowers.com, Inc., “Building a Preeminent Gifting E-commerce Platform”
13 Agosto 2024 - 10:15AM
Water Tower Research (www.watertowerresearch.com) has published an
Initiation of Coverage Report on 1-800-Flowers.com, Inc. (NASDAQ:
FLWS) titled, “Building a Preeminent Gifting E-commerce Platform.”
The report can be accessed here.
1-800-Flowers.com is a preeminent e-commerce
gifting platform with offerings currently focused on floral
arrangements, seasonal gifts, gourmet food items, gift baskets, and
personalized gifts. E-commerce accounted for about 88% of total
revenue in the first nine months of FY24.
While the company’s heritage is in the floral
segment, first as a flower shop in Manhattan in the 1970s, then
expansion through a WATS line in the 1980s and digitally in the
1990s via CompuServe and AOL, and ultimately through its own
e-commerce website, it has been acquisitions that have built the
gifting platform that FLWS is today.
In particular, it was the 2014 acquisition of
gourmet food purveyor Harry & David that proved to be the
seminal acquisition in forming today’s 1-800-Flowers.com e-commerce
platform.
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