Acquisition bolsters Accenture’s ability to
help communications, media and technology companies reinvent
experiences and deliver new revenue opportunities, from strategy to
execution
Accenture (NYSE: ACN) has acquired Bow & Arrow, a U.K.-
based digital ventures consultancy that helps clients identify and
create new digital products and services that fulfil unmet customer
needs. Financial terms were not disclosed.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191031005286/en/
Bow & Arrow joins Accenture
Interactive to bolster communications, media and technology
offering. (Photo: Business Wire)
The acquisition strengthens Accenture Interactive’s ability to
reinvent experiences for communications, media and technology
companies, to help them seize new market and customer opportunities
and diversify their revenue streams.
Bow & Arrow’s expertise is in the emerging category of
“white space” identification — finding opportunities for businesses
to grow in new market sectors and to offer new experiences.
Leveraging its proprietary Crossbow methodology, Bow & Arrow
transforms the launch rate for new digital products, services and
ventures for clients.
Founded in 2009, Bow & Arrow has built its success on its
ability to blend analytics with creativity and vision with
execution. The consultancy works with clients across a variety of
industries, with a particular focus on communications, media and
technology.
“Research has shown communications and media to be the most
disrupted industry in the U.K., so these companies are looking for
growth opportunities outside of their core businesses,” said Joy
Bhattacharya, head of Accenture Interactive in the U.K. and
Ireland. “It’s hard to identify where that white space is, and even
once you’ve found it, you need help to change course and grow in
the right direction. The acquisition strengthens our capabilities
in guiding clients toward these opportunities for experience
reinvention — from discovery to delivery — helping clients find and
unlock avenues for business growth.”
Bow & Arrow sits at the center of the disruption and
innovation agenda for clients. They work in cross-functional ‘Start
Up’ teams, which combine strategists with commercial, research,
creative thinking and analytical skills. They also incorporate
creatives who have commercial, strategic, customer and product
understanding to design transformational experiences. These teams
work together from the beginning to the end of the Crossbow
process, keeping momentum by removing handovers to different
disciplines, and creating more than the sum of their parts through
unique collaboration and mutual understanding.
Lisa De Bonis, Communications, Media & Technology lead at
Accenture Interactive, said, “Bow & Arrow’s client-centric
approach and novel operating model fit perfectly with how we
approach all of our work. Real innovation is not about building
something amazing in isolation, but about value — which comes when
you can scale something new for your whole business or all of your
customers. Bow & Arrow is built on strong people, with
specialist skills, and a collaborative approach that makes it an
ideal addition to Accenture Interactive.”
Bow & Arrow Creative Partner and Co-Founder, Natasha
Chetiyawardana, said: "Joining forces with Accenture Interactive is
an amazing opportunity to broaden the work we can do with clients.
Our experience of white space innovation complements their
extensive expertise in the platforms, creativity, consulting and
venturing. Now we can help identify and implement new opportunities
for clients on a global scale.”
Bow & Arrow CEO and Founder, Ben Slater, added: "We work
with clients when there is an urgent need for fast growth outside
of their core business, but they don’t know what to do next.
Working with Accenture Interactive dramatically increases our
capacity to provide game-changing implementation too for these
clients.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 492,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report for the fourth
year in a row and was named a 2019 Most Innovative Company in
Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for Accenture; Accenture’s results
of operations could be adversely affected by volatile, negative or
uncertain economic and political conditions and the effects of
these conditions on the company’s clients’ businesses and levels of
business activity; Accenture’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions including through the adaptation and
expansion of its services and solutions in response to ongoing
changes in technology and offerings, and a significant reduction in
such demand or an inability to respond to the changing
technological environment could materially affect the company’s
results of operations; if Accenture is unable to keep its supply of
skills and resources in balance with client demand around the world
and attract and retain professionals with strong leadership skills,
the company’s business, the utilization rate of the company’s
professionals and the company’s results of operations may be
materially adversely affected; Accenture could face legal,
reputational and financial risks if the company fails to protect
client and/or company data from security breaches or cyberattacks;
the markets in which Accenture operates are highly competitive, and
Accenture might not be able to compete effectively; changes in
Accenture’s level of taxes, as well as audits, investigations and
tax proceedings, or changes in tax laws or in their interpretation
or enforcement, could have a material adverse effect on the
company’s effective tax rate, results of operations, cash flows and
financial condition; Accenture’s profitability could materially
suffer if the company is unable to obtain favorable pricing for its
services and solutions, if the company is unable to remain
competitive, if its cost-management strategies are unsuccessful or
if it experiences delivery inefficiencies; Accenture’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; as a result of Accenture’s
geographically diverse operations and its growth strategy to
continue to expand in its key markets around the world, the company
is more susceptible to certain risks; Accenture’s business could be
materially adversely affected if the company incurs legal
liability; Accenture’s work with government clients exposes the
company to additional risks inherent in the government contracting
environment; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; Accenture’s ability to attract and
retain business and employees may depend on its reputation in the
marketplace; if Accenture does not successfully manage and develop
its relationships with key alliance partners or fails to anticipate
and establish new alliances in new technologies, the company’s
results of operations could be adversely affected; Accenture might
not be successful at acquiring, investing in or integrating
businesses, entering into joint ventures or divesting businesses;
if Accenture is unable to protect its intellectual property rights
or if Accenture’s services or solutions infringe upon the
intellectual property rights of others or the company loses its
ability to utilize the intellectual property of others, its
business could be adversely affected; Accenture’s results of
operations and share price could be adversely affected if it is
unable to maintain effective internal controls; changes to
accounting standards or in the estimates and assumptions Accenture
makes in connection with the preparation of its consolidated
financial statements could adversely affect its financial results;
many of Accenture’s contracts include fees subject to the
attainment of targets or specific service levels, which could
increase the variability of the company’s revenues and impact its
margins; Accenture might be unable to access additional capital on
favorable terms or at all and if the company raises equity capital,
it may dilute its shareholders’ ownership interest in the company;
Accenture may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent annual report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191031005286/en/
Duncan Burford Accenture +44 208 611 4826
duncan.burford@accenture.com
Kelly Coffed Accenture +1 404 219 3100
kelly.coffed@accenture.com
Accenture (NYSE:ACN)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Accenture (NYSE:ACN)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024