TIDMFUTR
Future PLC
02 December 2019
RNS REACH
02 December 2019
Future plc
Breaks eCommerce and audience records for Black Friday 2019
eCommerce clicks soared 44% YoY following the Thanksgiving
holiday
Future plc (LSE: FUTR), the global platform for specialist
media, set new audience and eCommerce records on Black Friday 2019,
achieving year-over-year (YoY) growth across Future's top
properties, which include technology sites TechRadar, GamesRadar
and Tom's Guide.
Future saw a 44% increase YoY in eCommerce-related actions, such
as buy button clicks, across its sites on Black Friday, 29 November
2019. Tom's Guide's eCommerce-related clicks were up 306% from
2018, while Google Analytics recorded a 13.5% increase in users
over Black Friday 2018. In addition, TechRadar achieved its best
ever single day, reaching over 3.5 million people.
An HP touchscreen laptop, Google's Pixel 4 smartphone, and the
Playstation VR were among the most purchased products across
Future's sites on Black Friday. Subscriptions to streaming services
such as Hulu and Disney+ were also among the most popular
purchases.
Aaron Asadi, Chief Content Officer at Future plc, said:
"We see that our brands and platform are becoming increasingly
important to online shoppers across the world. Consumers want to
spend with confidence, and our fantastic, expert buying advice
across consumer tech, games, music, homes and so much more, gives
them exactly that.
"Today Future is an essential step on the specialist consumer
journey - every year more and more people are coming to our
websites before going to retailers. That's a wonderful compliment
and also a responsibility we take very seriously, so we are proud
of our success and look forward to 2020."
Future plc's record-breaking traffic performance also saw it
deliver record high ad impressions across its portfolio on Black
Friday, featuring campaigns from Dell and Google.
Zack Sullivan, UK Chief Revenue Officer at Future plc, said:
"The results from Black Friday demonstrate the ability of Future
brands to put high quality content in front of in-market consumers,
helping them to make the best buying decision for themselves
through this peak shopping period.
"The increases from last year not only show growing consumer
interest in buying online but also that Future brands are meeting
the increasing needs of our audiences, cutting through the noise of
Black Friday and finding great products and deals."
For more information about Future's properties, including
TechRadar and Tom's Guide, visit https://www.futureplc.com/.
About Future
Future is a global platform business for specialist media with
diversified revenue streams.
The Media division is high-growth with three complementary
revenue streams: eCommerce, events and digital advertising
including advertising within newsletters. It operates in a number
of sectors including technology, games, music, home interest,
hobbies and B2B and its brands include TechRadar, PC Gamer, Tom's
Guide, Android Central, Homebuilding & Renovating Show,
GamesRadar+, The Photography Show, Top Ten Reviews, Live Science,
Guitar World, MusicRadar, Space.com and Tom's Hardware.
The Magazine division focuses on publishing specialist content,
with over 75 publications and over 568 bookazines published per
year, totalling global circulation of 1.5 million. The Magazine
portfolio spans technology, games and entertainment, music,
creative and photography, hobbies, home interest and B2B. Its
titles include Classic Rock, Guitar Player, FourFourTwo,
Homebuilding & Renovating, Digital Camera, Guitarist, How It
Works, Total Film, What Hi-Fi? and Music Week.
Enquiries
Instinctif Partners 020 7457 2020
Kay Larsen, Chantal Woolcock, Hannah Campbell
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
NRAUGGAAPUPBGGP
(END) Dow Jones Newswires
December 02, 2019 06:59 ET (11:59 GMT)
Future (LSE:FUTR)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Future (LSE:FUTR)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024