REDWOOD SHORES, Calif., Jan. 9,
2020 /PRNewswire/ -- Blue Nile, a leading online
diamond jeweler, has chosen Oracle Cloud Applications to
support its commitment to providing customers with more choices,
straightforward information, and legendary service. With Oracle,
Blue Nile has been able to streamline financial operations and
delight customers by providing an experience as personal as the
diamond they're purchasing.
Founded in 1999 with the idea that the diamond and engagement
ring business was ready for innovation, Blue Nile is now the
#1 online diamond jeweler in the world for engagement and wedding
rings, boasting an inventory of over 200,000 diamonds. To maintain
its tradition of innovation and constantly provide new ways for
customers to create the perfect pieces for every occasion, Blue
Nile needed an integrated suite of applications that would help it
personalize customer experiences at scale and improve operational
efficiency. After careful evaluation, Blue Nile selected
Oracle.
"At Blue Nile, everything we do is dictated by our
customer-first philosophy and that includes the technology we
select to run our business," said Andre
Woolery, senior director of brand marketing, Blue Nile. "To
preserve our focus on exceptional customer service as our business
continues to grow, we needed to be able to seamlessly connect all
parts of our organization. Oracle Cloud Applications is not only
helping us bring all our teams together, but just as importantly,
it is helping us really use data to our advantage. This will make a
huge difference to both the experience we offer customers and the
efficiency of our core business processes."
With Oracle Customer Experience (CX) and Oracle Enterprise
Performance Management (EPM) Cloud, Blue Nile is now nimbler
and more precise with its marketing tactics, and is able to drive
accurate and agile financial and operational planning across the
entire organization. Oracle Responsys, part of Oracle CX, has
helped Blue Nile hone its marketing program to be more personalized
and timelier for each customer interaction across online and
traditional channels including its website, call center, and
showroom. In addition, Oracle EPM Cloud has helped Blue Nile make
its planning and budgeting process more efficient by seamlessly
integrating data and processes with Blue Nile's core ERP and
operational systems.
"Just like diamonds, every customer is unique and this means
brands need to take a data-first approach to managing each customer
interaction in order to truly personalize the experience," said
Rob Tarkoff, executive vice
president, Oracle CX and Oracle Data Cloud. "Blue Nile is a perfect
example of a retail brand that has taken advantage of technology to
rethink a traditional industry, and the results it has achieved
speak for themselves. We look forward to working closely with the
Blue Nile team to help them continue to put the customer first."
Oracle CX empowers organizations to take a smarter approach to
customer experience management and business transformation
initiatives. By providing a trusted business platform that connects
data, experiences, and outcomes, Oracle CX helps customers reduce
IT complexity, deliver innovative customer experiences, and achieve
predictable and tangible business results. Oracle EPM Cloud is
the only complete and connected cloud EPM solution that gives
customers the agility needed to outperform in today's constantly
evolving business landscape.
Be sure to visit Oracle's booth #4837 at the NRF Big Show,
January 12-14, 2020.
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain, and
Manufacturing, plus Highly-Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
Visit Oracle CX on SmarterCX, Twitter, LinkedIn and
Facebook.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/blue-nile-shines-bright-with-oracle-cloud-applications-300983851.html
SOURCE Oracle