RIYADH, Saudi
Arabia, Jan. 26, 2020
/PRNewswire/ -- Global polo star and Ralph Lauren model, Ignacio Figueras, has been named a brand
ambassador for AMAALA, the ultra-exclusive tourism destination
under development on Saudi
Arabia's Red Sea
coast.
More commonly known as 'Nacho', Figueras is ranked one of
the top 100 polo players in the world. A regular on
international TV programmes, the star has a huge global following
and was once voted the second most handsome man in the world by the
readers of Vanity Fair magazine. In his latest role, Nacho will
help shape the world-class polo facilities at AMAALA and represent
the brand at international polo matches.
"I have always said my mission in life is to bring polo to
the world a little more, so the chance to help shape what will be
the world's best polo facilities is an incredibly exciting
opportunity and one that I simply could not turn down," commented
Figueras. "I will consult on the overall strategy including design,
construction, operations, marketing and event planning of polo
facilities at AMAALA."
As an AMAALA Ambassador focused on the sport of polo,
Nacho will be tasked with establishing prestigious polo events at
AMAALA, as well as around the world through team sponsorships and
other activations. He will help establish the AMAALA Polo Training
Academy, encouraging youth participation in the sport and provide
select guests with the chance to train with him as their personal
polo coach.
Commenting on the agreement, AMAALA Chief Executive
Officer Nicholas Naples said, "Our
partnership with Nacho demonstrates how seriously we view polo as a
component of the AMAALA sport and lifestyle experience. Nacho
regularly ranks among the world's top players with a profile that
transcends the sport itself earning him the moniker as the 'David
Beckham of polo'. He is the ideal ambassador for the world-class
facilities that will help grow the sport of polo in Saudi Arabia."
Design of all polo facilities will be based on
international benchmarks, and will include a suitable number, size
and location of polo assets and other equestrian facilities to make
it a world-class venue. Amenities will include an equestrian-themed
hotel and a country club, paddock villas and estates, horse
stables, horse-boarding facilities and horse spa/recovery treatment
areas. The facilities will also feature visitor areas, horse trails
and horseback riding for recreational purposes. There will also be
pony camps for children.
"This is very exciting for the sport of polo in the
Kingdom," commented Chairman of the Saudi Polo Federation Amr
Zedan. "The facilities being planned at AMAALA are truly
world-class and will inspire a new generation of young Saudis to
take up the sport and to learn from global stars like
Nacho."
Following the official partnership signing, Nacho led an
AMAALA polo team to victory at the historical AlUla Desert Polo
Championship. The first match organised in association with the
Saudi Polo Federation, as well as the Royal Commission for AlUla,
was staged as part of the Winter at Tantora festival. Featuring
four teams of three players including Team AMAALA, Team AlUla, Team
Al Nahla Bentley and Team Richard Mille, the championship saw Team
AMAALA's historic victory, culminating in an award ceremony
presented by His Royal Highness Abdulaziz bin Turki bin Faisal the
chairman of the General Authority for Sports.
AMAALA is anchored around the three pillars of wellness
and sports, arts and culture, and sun, sea and lifestyle. It is
also dedicated to sustainable building and operational practices,
with environment preservation and enhancement paramount to the
success of the ambitious project.
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SOURCE AMAALA