Primetime airings of �Who�s The Boss?� have delivered significant ratings increases among key adult demographics on ION Television, the network announced today. In the first two weeks following the popular program�s July 9 debut, viewership in its 9-10 PM timeslot season-to-date increased 41 percent in women 25-54, and 33 percent in adults 25-54. During the weeks of July 9 and 16, �Who�s The Boss?� delivered 175,000 household impressions for women 25-54, and 259,000 impressions for adults 25-54, the highest weekly impressions performance in the 9-10 PM hour season-to-date. ��Who�s The Boss?� fits seamlessly into our lighthearted weekday sitcom line-up and struck an instant chord with our audience,� said Brandon Burgess, CEO, ION Media Networks. �Following our recent launch of family movie weekends in partnership with RHI Entertainment, ION Television provides an attractive platform for consumers and advertisers interested in quality family entertainment.� Benefiting from a solid �Who�s the Boss?� lead-in, �Wonder Years� enjoyed a six percent ratings increase in households and women 25-54 in its 10-11 PM timeslot during the weeks of July 9 and 16, representing a season-to-date increase of 22 percent. ION Television�s primetime weekday evening rating increases follow the recent launch of ION�s new weekend programming partnership with RHI Entertainment, whereby RHI serves as ION�s exclusive television programming supplier on Friday, Saturday and Sunday nights. Since the start of the RHI and ION partnership, which began the weekend of June 29th with the digitally re-mastered, Emmy� award-winning miniseries �Lonesome Dove,� Saturday night household impressions on ION Television have experienced a 55 percent increase over season-to-date figures. About ION Media Networks ION Media Networks, Inc. (AMEX:ION) owns and operates the nation's largest broadcast television station group and ION Television, reaching over 93 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular TV series and movies from the award-winning libraries of Warner Bros., Sony Pictures Television and CBS Television, among others. ION Media has also partnered with RHI Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend primetime programming consisting of exclusive original programming as well as quality library titles. Utilizing its digital multicasting capability, the company has launched several digital TV brands, including qubo, a television and multimedia network for children formed in partnership with several leading media and entertainment companies, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, visit www.ionmedia.tv.
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