Popular Italian Chain Amerigo Gives Back to Customers Through Rewards Network
15 Febrero 2008 - 9:00AM
Business Wire
To better serve its customers, the Amerigo chain of restaurants has
joined Rewards Network, the leading provider of dining frequency
programs in North America. Diners at any of six Amerigo locations
in Tennessee, Mississippi, and Kentucky will now have the
opportunity to earn Cashback RewardsSM or awards from the major
frequent flyer programs and other affinity programs. �We felt this
was an ideal way for Amerigo to grow its business and offer
something to our diners,� said CEO David Blackburn. �It puts us in
touch with new customers�we want everyone to experience what makes
Amerigo different from other Italian restaurants.� A contemporary
Italian bistro, Amerigo is named for Amerigo Vespucci�the Italian
explorer who first sighted the mainland of the new world�and offers
a menu combining old and new world Italian flavors. Traditional
favorites like soups, salads, wood-fired pizzas and pastas are
served with contemporary entrees like cedar wood roasted seafood,
pork chops, and choice steaks. As part of Rewards Network, Amerigo
will be marketed through email, online promotion, and direct mail
to millions of active Rewards Network members. Customized reporting
and member comments will allow the restaurant to study customer
feedback and trends. �Amerigo offers diners something truly
unique,� said Rewards Network President and CEO Ron Blake. �Adding
American and Mediterranean twists to traditional Italian is a
combination Rewards Network members are sure to enjoy.� Amerigo
Locations: � 1920 West End Avenue, Nashville, TN 37203 1239 Ridge
Way, Memphis, TN 37501 1656 West Gate Circle, Brentwood, TN 37027
6592 Old Canton Road, Jackson, MS 39157 6901 Kingston Pike,
Knoxville, TN 37919 871 South Hurstbourne Parkway, Louisville, KY
40222 About Rewards Network Rewards Network (AMEX:IRN),
headquartered in Chicago, IL, powers the leading frequent dining
programs in North America. Thousands of participating restaurants
and other merchants benefit from the Company's extensive email,
internet and print marketing efforts; member ratings/feedback and
other business intelligence; and access to capital. In conjunction
with major airline frequent flyer programs and other affinity
organizations, Rewards Network provides over three million members
with incentives to dine at participating restaurants. These
incentives include airline miles, college savings rewards, reward
program points, and Cashback RewardsSM savings. For additional
information about Rewards Network, visit www.rewardsnetwork.com or
call 1-877-491-3463.
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