JERSEY
CITY, N.J., Oct. 7, 2022
/PRNewswire/ -- BetMGM, a leading sports betting and iGaming
operator, premiered its newest commercial campaign spot today
bringing together two of hockey's iconic captains – Wayne Gretzky and Connor
McDavid. The content debuted in advance of next week's start
of the National Hockey League (NHL®) season.
The tongue-in-cheek spot features Gretzky as he stops by
McDavid's on-ice practice session. The growing tension between
McDavid's focus on perfecting his craft and Gretzky's excitement as
he previews the BetMGM app comically builds throughout the spot.
The campaign was created by 72andSunny New York and directed by Peter Berg, Executive Producer of
Entourage and Ballers.
Click here to download & view
videos/photos of commercial series (credit: BetMGM)
"It's incredible to showcase two of the greatest hockey players
on-screen interacting with one another," said Raymond Doyle, VP of Brand, BetMGM. "We look
forward to entertaining hockey fans during commercial breaks as two
of the game's legends blend sports and entertainment and
demonstrate the endless possibilities with BetMGM."
The TV spot, which will appear across broadcast, outdoor
marketing, digital and social channels throughout the NHL season,
is part of BetMGM's "IT'S ON" campaign, bringing viewers into the
epic worlds of BetMGM's all-star list of brand ambassadors
including Jamie Foxx, Barry Sanders, Kevin
Garnett, Vanessa Hudgens and
Jalen Rose, among others.
McDavid signed with BetMGM in March as one of the first active
professional athletes from the four major professional sports
leagues to become an ambassador for a sports betting operator,
joining Gretzky who signed in June
2021.
The BetMGM app is available on both iOS and Android, as well as
accessible via desktop. As BetMGM continues to expand into new
markets, responsible gaming education remains a key focus. BetMGM
is proud to provide resources to help customers play responsibly
including GameSense, an industry leading program, developed and
licensed to MGM Resorts by the British Columbia Lottery
Corporation. Through the GameSense integration within BetMGM's
mobile and desktop platforms, customers can directly access
responsible gaming tools.
For more information on BetMGM, follow @BetMGM on Twitter.
About BetMGM
BetMGM is a market-leading sports betting
and gaming entertainment company, pioneering the online gaming
industry. Born out of a partnership between MGM Resorts
International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has
exclusive access to all of MGM's U.S. land-based and online sports
betting, major tournament poker, and online gaming businesses.
Utilizing Entain's U.S.-licensed, state of the art technology,
BetMGM offers sports betting and online gaming via market-leading
brands including BetMGM, Borgata Casino, Party Casino and Party
Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit
http://www.betmgminc.com/.
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including those described
in MGM Resorts' public filings with the SEC. Forward-looking
statements are based on management's current expectations and
assumptions and not on historical facts. Examples of these
statements include, but are not limited to, statements regarding
the future results of BetMGM. Among the important factors that
could cause actual results to differ materially from those
indicated in such forward-looking statements include effects of
economic conditions and market conditions in the markets in which
MGM Resorts operates and competition with other destination travel
locations throughout the United
States and the world, the design, timing and costs of
expansion projects, risks relating to international operations,
permits, licenses, financings, approvals and other contingencies in
connection with growth in new or existing jurisdictions and
additional risks and uncertainties described in MGM Resorts' Form
10-K, Form 10-Q and Form 8-K reports (including all amendments to
those reports). In providing forward-looking statements, MGM
Resorts is not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise, except as required by law. If MGM Resorts updates one
or more forward-looking statements, no inference should be drawn
that it will make additional updates with respect to those other
forward-looking statements.
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SOURCE BetMGM