TIDMIBL 
 
RNS Number : 6934M 
International Brand Licensing PLC 
28 May 2010 
 

 
                        INTERNATIONAL BRAND LICENSING PLC 
                            ("IBL" or the "Company") 
 
                Sale of Admiral trademarks in the UK and Ireland 
 
International Brand Licensing Plc (AIM: IBL), which has recently re-focussed on 
building a business within the in vitro diagnostic devices market, announces 
that it has sold the rights to the Admiral sports brand in the UK and Ireland 
and in certain other territories in North Africa and the Middle East for a total 
cash consideration of GBP530,000. 
 
GBP60,000 will be paid on exchange with the remaining GBP470,000 payable on 4 
January 2011 (less any royalties received by IBL, in respect of these 
territories, between the date of exchange and 4 January 2011). 
 
The Company also announces that it is in advanced discussions for the sale of 
its Admiral sports brand in China for approximately Yen 70m (GBP534,000), which 
the Board expects to complete within the next sixty days. The Company is also in 
discussions relating to the sale of the Admiral sports brand for the remaining 
European territories still owned by IBL. The Company will continue to seek to 
sell off the remainder of its worldwide sports IP assets, which are expected to 
generate additional cash for investment in the Company's strategy to build a 
point of care diagnostic business. 
 
Julian Baines, IBL's CEO, commented: "We are delighted to have completed this 
disposal which is the next step in the Company's strategy to divest its 
licensing activities and to build a business in the diagnostics market place." 
 
Enquiries: 
 
+---------------------------------------+-----------------------------+ 
| International Brand Licensing plc     |                             | 
+---------------------------------------+-----------------------------+ 
| Julian Baines, CEO                    |          Mob: 07788 420 859 | 
+---------------------------------------+-----------------------------+ 
| Paul Foulger, Finance Director        |          Tel: 020 7823 1733 | 
+---------------------------------------+-----------------------------+ 
|                                       |                             | 
+---------------------------------------+-----------------------------+ 
| Zeus Capital (Nominated Adviser and   |          Tel: 0161 831 1512 | 
| Joint Broker)                         |                             | 
+---------------------------------------+-----------------------------+ 
| Ross Andrews                          |                             | 
+---------------------------------------+-----------------------------+ 
| Tom Rowley                            |                             | 
+---------------------------------------+-----------------------------+ 
|                                       |                             | 
+---------------------------------------+-----------------------------+ 
| Matrix Corporate Capital LLP (Joint   |          Tel: 020 3206 7000 | 
| Broker)                               |                             | 
+---------------------------------------+-----------------------------+ 
| Robert Naylor                         |                             | 
+---------------------------------------+-----------------------------+ 
| Stephen Waterman                      |                             | 
+---------------------------------------+-----------------------------+ 
|                                       |                             | 
+---------------------------------------+-----------------------------+ 
| Walbrook PR                           |          Tel: 020 7933 8787 | 
+---------------------------------------+-----------------------------+ 
| Paul McManus                          |          Mob: 07980 541 893 | 
+---------------------------------------+-----------------------------+ 
|                                       | paul.mcmanus@walbrookpr.com | 
+---------------------------------------+-----------------------------+ 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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