TIDMMIRI

RNS Number : 5188G

Mirriad Advertising PLC

19 July 2023

19 July 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

Director dealing

Mirriad Advertising plc, the leading in-content advertising company, announces it was informed that on 18 July, John Pearson, Non-Executive Chairman of the Company purchased 1,000,000 ordinary shares of GBP0.00001 each ("Ordinary Shares") at a price of 1.25 pence each.

Following the purchase, John Pearson has a beneficial interest of 1,594,999 Ordinary Shares, representing 0.326 per cent. of the issued share capital of the Company.

ENDS

For further information please visit www.mirriad.com or contact:

 
 Mirriad Advertising plc                        Tel: +44 (0)207 884 2530 
  Stephan Beringer, Chief Executive Officer 
  David Dorans, Chief Financial Officer 
 Nominated Adviser & Broker:                    Tel: +44 (0)20 7886 2500 
  Panmure Gordon 
  James Sinclair-Ford/Daphne Zhang (Corporate 
  Advisory) 
  Rupert Dearden (Corporate Broking) 
 Financial Communications: 
  Charlotte Street Partners 
  Tom Gillingham                                  Tel: +44 (0) 7741 659021 
  Fergus McGowan                                  Tel: +44 (0) 7590 049023

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and the Middle East.

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement.

 
      Details of the person discharging managerial responsibilities 
  1    / person closely associated 
 a)   Name                       John Pearson 
     -------------------------  -------------------------------------- 
      Reason for the notification 
  2 
     ----------------------------------------------------------------- 
 a)   Position / status          Non-Executive Chairman 
     -------------------------  -------------------------------------- 
 b)   Initial notification       Initial notification 
       / amendment 
     -------------------------  -------------------------------------- 
      Details of the issuer, emission allowance market participant, 
  3    auction platform, auctioneer or auction monitor 
     ----------------------------------------------------------------- 
 a)   Name                       Mirriad Advertising plc 
     -------------------------  -------------------------------------- 
 b)   LEI                        213800ZKOK9GIME7HE62 
     -------------------------  -------------------------------------- 
      Details of the transaction(s): section to be repeated for 
  4    (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ----------------------------------------------------------------- 
 a)   Description of             Ordinary shares of GBP0.00001 each 
       the financial              ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     -------------------------  -------------------------------------- 
 b)   Nature of the              Purchase of Ordinary Shares 
       transaction 
     -------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)     Price of 1.25p each, volume 1,000,000 
     -------------------------  -------------------------------------- 
 d)   Aggregated information 
       - Aggregated volume         1,000,000 
       - Price                     GBP12,500 
     -------------------------  -------------------------------------- 
 e)   Date of the transaction    18 July 2023 
     -------------------------  -------------------------------------- 
 f)   Place of the transaction   London Stock Exchange, AIM Market 
     -------------------------  --------------------------------------

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END

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(END) Dow Jones Newswires

July 19, 2023 04:54 ET (08:54 GMT)

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