Mirriad Advertising PLC Chief Financial Officer Designate Appointment (9837P)
13 Octubre 2023 - 1:00AM
UK Regulatory
TIDMMIRI
RNS Number : 9837P
Mirriad Advertising PLC
13 October 2023
13 October 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Chief Financial Officer Designate Appointment
Mirriad Advertising plc, the leading in-content advertising
company, announces that in line with the Company's recent strategic
review and management restructure, it has today appointed Nicholos
(Nic) Hellyer as Chief Financial Officer designate.
It is anticipated that Nic will join the Company's board of
directors in November 2023 and a further announcement will be made
at such point.
David Dorans, current Chief Financial Officer, remains with the
Company to undertake an orderly handover and ensure a smooth
transition to the new structure.
Nic joins the Company with over 30 years of financial and listed
company experience, having held various senior banking director and
CFO roles. Nic brings substantial equity capital and M&A
experience from UBS Investment Bank and HSBC, alongside vast small
and mid cap-focused public markets experience from Singer Capital
Markets and CFO roles with Byotrol and Bannix Acquisition Corp. in
the US. Most recently he gained highly relevant sector experience
as CFO at Pelatro Plc, a provider of proprietary software solutions
to enterprise-level customers that uses big data analytics to
customise promotions to customers.
Stephan Beringer, CEO at Mirriad, said: "We are delighted to
welcome Nic to the Company and I look forward to working closely
with the aim of driving long-term shareholder value. His
combination of senior advisory and company-side experience in the
UK and US will be invaluable as we look to execute the important
next phase of our strategy with large entertainment corporations,
scaling in-content advertising revenue through programmatic
sales.
"On behalf of the entire team, I would also like to thank David
for his outstanding contributions and commitment to the Company
over the last eight years and, following the handover period, he
will depart with our best wishes for success in his future
endeavours."
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Nominated Adviser & Broker: Tel: +44 (0)20 7886 2500
Panmure Gordon
James Sinclair-Ford/Daphne Zhang (Corporate
Advisory)
Rupert Dearden (Corporate Broking)
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Fergus McGowan Tel: +44 (0) 7590 049023
Regulatory disclosures:
The following information regarding the appointment of Nicholos
James Hellyer (aged 60), is disclosed under Schedule 2(g) of the
AIM Rules for Companies.
Current positions, directorships Former positions, directorships
and/or partnerships: and/or partnerships (within the
last five years):
Weyland-Yutani Property Management Pelatro Plc
Limited
JG Medical Limited Bannix Acquisition Corp.
Byotrol plc
Smart Antimicrobial Technologies
Ireland Limited
Canary View (Narrow Street) Management
Company Limited
Medimark Scientific Limited
Defenx Limited
ReefLIVE Limited
The Marketing Group plc
Ebiox Limited
Mr Hellyer was appointed as a director of The Marketing Group
plc in October 2018 until March 2019 when he resigned. The
Marketing Group plc subsequently appointed an administrator in
August 2019 and was dissolved in December 2020. The outstanding
deficiency to creditors was approximately GBP1.1m.
Mr Hellyer was appointed as a director of Ebiox Limited in
October 2021. Ebiox Limited subsequently applied for a voluntary
strike off in November 2021 and was dissolved in February 2022
while Mr Hellyer was still a director. There was nil outstanding
deficiency to creditors.
Mr Hellyer does not hold any ordinary shares or options over new
ordinary shares of the Company.
Save as set out above, Mr Hellyer has confirmed that no further
information is required to be disclosed pursuant to the AIM Rules
for Companies.
About Mirriad
The leader in virtual product placement and in-content
advertising, Mirriad's multi-patented and award-winning platform
dynamically inserts products and brands into Television, SVOD/AVOD,
Music, and Influencer content. Mirriad creates net-new revenue
opportunities for content owners with an ad format that virtually
integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing
experience.
Mirriad currently operates in the US, Europe, and India.
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END
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