TIDMTTR
32Red Plc
21 September 2016
21(st) September 2016
32Red Plc
ITV's 'I'm a Celebrity... Get Me Out Of Here!' and "Ant &
Dec's Saturday Night Takeaway' to launch exclusive new games with
32Red, created by Microgaming.
Award-winning online casino 32Red announces a new three year
partnership with ITV Commerce & Ventures today which will see
two of the broadcaster's biggest brands extend their exclusive game
content with award-winning remote gaming operator 32Red.com.
The new "I'm a Celebrity...Get Me Out Of Here!(TM)" slot game
enhances 32Red's existing game offering and now enables a fully
featured slot game across all device platforms. The game features
well-known themes from the show including Ant and Dec themselves,
iconic programme music and of course a Bushtucker Trial themed
bonus game! The game brings the fun and excitement of the show to a
thrilling casino game for slots fans to enjoy.
Aside from the usual exciting slots action, players have the
chance to win Kiosk Keith Free Spins(TM) with Rolling Reels(TM) and
Critter Chaos(TM) can be triggered awarding multiple wilds in camp
and free spins. Collecting Gold Stars wins players The Bushtucker
Trial Bonus(TM) where choosing and winning challenges can bag a big
payout.
In addition to the new "I'm A Celebrity....Get Me Out Of
Here(TM)" slot game, 32Red's Ant & Dec's Saturday Night
Takeaway slot brings all the favourite parts of the award-winning
entertainment show to life with clips and imagery from the show.
The game includes Ant V Dec Free Spins(TM), Get Out of Me Ear
Spins(TM), Win The Ads Bonus(TM) and an End of The Show Bonus(TM)
feature.
The launch of the new games will also be supported with
exclusive promotions and competitions where trips to Australia and
tickets to the Saturday Night Takeaway live show will form part of
the prizes.
32Red's Chief Commercial Officer, Matt Booth said:
"We are very excited to release our new and exclusive 'I'm A
Celebrity... Get Me Out Of Here(TM)!' slot, plus the brand new and
also exclusive Ant & Dec's Saturday Night Takeaway slot. Both
brands are award-winning shows and are extremely well known
entertainment brands. We are confident that the association with
such powerful TV brands have produced slot games that players will
love as much as the shows."
"The slot games will be available for casino, poker and bingo
players at 32Red across online, mobile and tablet devices to ensure
that all our players can experience their own Bushtucker Trial, or
take part in their very own version of Win the Ads! wherever and
whenever they want."
William van Rest, ITV's Director of Commerce & Ventures
commented:
"ITV is thrilled to be working with 32Red on extending our
existing game portfolio with the new I'm A Celebrity... game plus
the addition of an Ant & Dec's Saturday Night Takeaway
game."
"We have worked to bring the best features of both shows alive
in a gaming experience, and believe we have two of the best UK TV
show themed slots in the market. Both games feature video footage
from the shows and offer a rich game experience based on the
programmes. We are sure these exclusive games will be very popular
on 32Red.com"
The new slot games have been developed for 32Red by online
gaming software developer, Microgaming.
Roger Raatgever, CEO of Microgaming, added: "We are well versed
in creating branded content, delivering slots that embrace a brand
to the fullest. And we get a real buzz from it too! Developing
exclusive games based on two cherished UK television shows has been
a fantastic project to be involved in, and working with 32Red and
ITV, as always, has been a pleasure."
The I'm A Celebrity game is released with 32Red on 1(st)
November 2016 and Ant & Dec's Saturday Night Takeaway is
scheduled to launch in Q1 2017.
Enquiries:
32Red Plc Tel: +00 350 200
49396
Ed Ware, CEO
Jon Hale, CFO
Hudson Sandler Tel: +44 (0) 207
796 4133
Alex Brennan 32Red@hudsonsandler.com
Bertie Berger
Notes to Editors - About 32Red plc:
32Red Plc, established in 2002, is an award-winning online
casino, sports, poker and bingo operator and is listed on the
London Stock Exchange governed Alternative Investment Market
(AIM).
32Red's brands include the multi-award winning 32Red.com online
casino, Roxy Palace, 32Red Sport, 32Red Bingo and 32Red Poker. The
company offers its leading online gaming entertainment across
mobile and desktop platforms enabling players to enjoy the games
they want, in the format they want.
32Red is licensed and regulated by the Government of Gibraltar,
where the Company's operations are located. 32Red is licensed and
regulated by the UK Gambling Commission.
License number: 000-039430-R-319293-001.
About ITV PLC
ITV is an integrated producer broadcaster, operating the largest
commercial family of channels in the UK as well as delivering
content on demand through numerous platforms directly and via the
ITV Hub.ITV is the largest commercial television network in the UK.
It is the home of popular television from the biggest entertainment
events, to original drama, major sport, landmark factual series and
independent news. It operates a family of channels including ITV,
ITVBe, ITV2, ITV3 and ITV4 and CITV which are broadcast
free-to-air, as well as the pay channel ITV Encore. ITV is also
focused on delivering its programming across multiple platforms
including itv.com, mobile devices, video on demand and third party
platforms. ITV Studios is a global production business, creating
and selling programmes and formats from offices in the UK, US,
Australia, France, Germany, the Nordics and the Netherlands. It is
the largest and most successful commercial production company in
the UK, the largest independent non-scripted indie in the US and
ITV Studios Global Entertainment is a leading international
distribution businesses."
I'm A Celebrity...Get Me Out Of Here!(TM) (c) ITV Studios
Limited 2016.
Licensed by ITV Broadcasting Limited. All rights reserved.
Saturday Night Takeaway (TM) (c) ITV Studios Limited 2016.
Licensed by ITV Broadcasting Limited. All rights reserved.
Ant & Dec (R) is a registered trade mark of Anthony
McPartlin and Declan Donnelly.
About Microgaming (microgaming.co.uk)
Microgaming developed the first true online casino in 1994. It
has been breaking records, breaking new ground and breaking its
back in pursuit of original gaming ever since. Developer of
thousands of unique, genre-defining casino, mobile, poker, bingo,
land-based and multiplayer games, and a pioneer in virtual and
wearable gaming, the software giant hosts the world's largest
progressive jackpot network. Its products include Live Dealer,
Sportsbook, Business Solutions and Quickfire. The award-winning,
millionaire-making Microgaming is the father of player protection
and responsible gaming. And through Microgaming PlayItForward, it
is a pillar of its local community on the Isle of Man.
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRALMMFTMBJTBAF
(END) Dow Jones Newswires
September 21, 2016 02:01 ET (06:01 GMT)
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