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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (date of earliest event reported): September 21, 2024
EHEALTH, INC.
(Exact Name of Registrant as Specified in its Charter)
Delaware001-3307156-2357876
(State or other jurisdiction of incorporation)(Commission File Number)(I.R.S. Employer Identification No.)

13620 RANCH ROAD 620 N, SUITE A250
AUSTIN, TX 78717
(Address of principal executive offices)    (Zip Code)

(737) 248-2340
(Registrant’s telephone number, including area code)

Not applicable
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Common Stock, par value $0.001 per shareEHTHThe Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨



Item 5.02
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On September 21, 2024, the Board of Directors (the “Board”) of eHealth, Inc. (the “Company”) appointed Prama Bhatt as a member of the Board, effective as of September 24, 2024. Ms. Bhatt will serve as a Class II director, with a term expiring at the Company’s 2026 annual meeting of stockholders. Ms. Bhatt was also appointed to the Board’s Audit Committee and Government and Regulatory Affairs Committee. In connection with her appointment to the Board, the Company increased the size of the Board from eight to nine, effective as of September 24, 2024.

No arrangement or understanding exists between Ms. Bhatt and any other person pursuant to which she was appointed as a director. There are no family relationships between Ms. Bhatt and any director or executive officer of the Company that require disclosure under Item 401(d) of Regulation S-K. Furthermore, there are no transactions between Ms. Bhatt or any member of her immediate family, on the one hand, and the Company or any of its subsidiaries, on the other hand, that require disclosure under Item 404(a) of Regulation S-K.

On September 24, 2024, in connection with her appointment to the Board as a non-employee director and in accordance with the Company’s outside director compensation policy, Ms. Bhatt received a grant of time-based restricted stock units with a value of $175,000, based on the 20-day volume-weighted average trading price of shares of the Company’s common stock prior to the date of grant. The restricted stock units vest annually in three equal installments over three years from the date of grant, subject to Ms. Bhatt’s continued service with the Company. Ms. Bhatt will also receive pro rata portions of the current $75,000, $10,000 and $5,000 annual cash retainer amounts that the Company pays to non-employee directors for service as a director and as a member of the Board’s Audit Committee and Government and Regulatory Affairs Committee, respectively.

Item 7.01
Regulation FD Disclosure.

On September 24, 2024, the Company issued a press release announcing Ms. Bhatt’s appointment. A copy of such press release is attached hereto as Exhibit 99.1.

The information in Item 7.01 of this Current Report on Form 8-K and Exhibit 99.1 attached hereto is intended to be “furnished” and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended. Except as shall be expressly set forth by specific reference in such filing, the information contained herein and in the accompanying Exhibit 99.1 shall not be incorporated by reference into any filing with the Securities and Exchange Commission made by the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

Item 9.01 Financial Statements and Exhibits.

(d)    Exhibits
Exhibit No.Description
99.1
104Cover Page Interactive Data File (embedded within the Inline XBRL document)




SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
eHealth, Inc.
Date:September 24, 2024/s/ Gavin G. Galimi
Gavin G. Galimi
SVP, General Counsel and Corporate Secretary






image_0a.jpg
PRESS RELEASE
eHealth Appoints Prama Bhatt to Board of Directors

AUSTIN, Texas – September 24, 2024 – eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a leading private online health insurance marketplace, today announced the appointment of Prama Bhatt as a Class II director and independent member of the eHealth Board of Directors (the “Board”), effective September 24, 2024. Ms. Bhatt will also serve on the Audit Committee and the Government and Regulatory Affairs Committee of the Board. Her initial term will run until the Annual Meeting of Stockholders in 2026.

“We are pleased to welcome Prama to our Board of Directors,” said Fran Soistman, CEO of eHealth. “Her deep expertise in digital innovation and customer retention and growth strategies will be invaluable as we continue to enhance our digital platform and expand our business. Prama’s track record of success in driving digital transformation aligns perfectly with eHealth’s strategic priorities, and we look forward to her contributions to our Board.”

Ms. Bhatt, 54, brings a wealth of experience in digital transformation, consumer growth strategies, and strategic leadership across multiple industries. She currently serves on the board of directors for Hormel Foods Corporation, a position she has held since November 2019, and was also recently appointed a member of the board of directors for JD Sports Fashion PLC in September 2024.

Ms. Bhatt was most recently the chief digital officer of Ulta Beauty, Inc., a top provider of retail beauty products and services, from December 2019 to March 2024. During her tenure at Ulta Beauty, Ms. Bhatt led the company’s digital and ecommerce strategy, driving significant growth and innovation. She also served in various other leadership roles at Ulta Beauty, including senior vice president and vice president of digital & ecommerce. Prior to Ulta Beauty, Ms. Bhatt held executive roles at Kenneth Cole Productions, Inc. and Toys “R” Us, Inc., where she contributed to each company’s digital and ecommerce initiatives. Her earlier career was marked by strategic roles at Booz Allen Hamilton, Inc. and Ford Motor Company. Ms. Bhatt holds a Bachelor of Science in electrical engineering from Oakland University, a Master of Science in electrical engineering from Wayne State University, and an MBA from the University of Michigan.

“I am thrilled to welcome Prama to eHealth’s Board of Directors,” said Board Chairperson Beth Brooke. “Prama’s deep expertise in digital transformation, strategic leadership, and operational excellence will be invaluable as the company navigates the evolving industry landscape. Her background in leading large-scale digital initiatives and governance will provide critical insights that will help drive eHealth’s continued growth and innovation.”

Ms. Bhatt stated, “I am honored to join the Board of eHealth, a company that is at the forefront of enhancing the health insurance enrollment process through innovative technology. I look forward to collaborating with the Board and leadership team to support the company's growth and to continue developing solutions that empower beneficiaries to make informed decisions about their health insurance coverage.”

# # # 


About eHealth (Nasdaq: EHTH) 
We’re Matchmakers. For over 25 years, eHealth has helped millions of Americans find the healthcare coverage that fits their needs at a price they can afford. As a leading independent licensed insurance agency and advisor, eHealth offers access to over 180 health insurers, including national and regional companies.  

For more information, visit ehealth.com or follow us on LinkedIn, Facebook, Instagram, and X. Open positions can be found on our career page. 

Media inquiries:
Lara Sasken
Chief Communications Officer
pr@ehealth.com





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Cover Page
Sep. 21, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Sep. 21, 2024
Entity Registrant Name EHEALTH, INC.
Entity Incorporation, State or Country Code DE
Entity File Number 001-33071
Entity Tax Identification Number 56-2357876
Entity Address, Address Line One 13620 RANCH ROAD 620 N, SUITE A250
Entity Address, City or Town AUSTIN
Entity Address, State or Province TX
Entity Address, Postal Zip Code 78717
City Area Code 737
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Title of 12(b) Security Common Stock, par value $0.001 per share
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