EIDSY Eidos Plc Adr (MM)

Get Your Rap on and 'Get on Da Mic' With Eidos Go From Broke to Bling Reaching Hip Hop Stardom at This Year's Electronic Entertainment Expo in Los Angeles, May 12-14, 2004 SAN FRANCISCO, May 7 /PRNewswire-FirstCall/ -- Eidos , one of the world's leading publishers and developers of entertainment software, today announced it has secured a co-publishing deal with Artificial Mind and Movement (A2M) for the hip hop music video game Get On Da Mic. The game is currently in development by A2M in partnership with Highway 1 Productions, Inc. (Hwy 1) in addition to a second title, Get On Da Floor, an urban, hip hop-centric dance title. Get On Da Mic will be released this fall, and Get On Da Floor will follow shortly thereafter. Both games will be available for the major video game systems. "Get On Da Mic immerses players in the alluring world of becoming a hip hop celebrity," said Paul Baldwin, Eidos North America's vice president of marketing. "A2M has secured one of the most robust music soundtracks available in any music game featuring over 40 tracks. The game also boasts a non-confining freestyle mode allowing players to show off their lyrical skills and pave their own paths to fame among their friends." "A2M has found an ideal partner in Eidos, whose expertise in bringing cutting-edge titles to market will truly benefit Get On Da Mic," said Remi Racine, president and chief executive officer of A2M. Get On Da Mic allows players to live the fantasy resulting from their rap superstardom, embracing the famous excesses of the hip hop lifestyle. Gamers must wow the crowds with their 'dope' rapping style as they go from the street, play "da clubs," record at the studio, shoot the video, and ultimately perform for thousands of fans in order to acquire the fantastic material wealth that comes with unimaginable success. Powerful producers, shady agents, and innumerable groupies line the road to fame. "We are excited that A2M's remarkable grasp of hip-hop lifestyle and culture has been perfectly matched with Eidos' impressive ability to deliver consumers ground-breaking titles," said Michael Betti, co-founder of Hwy1 Productions. Get On Da Mic will be showcased in the Eidos' booth at this year's Electronic Entertainment Expo. Eidos will be located at booth #924 in the South Hall of the Los Angeles Convention Center during the trade show, which runs May 12-14, 2004. About Eidos Eidos plc is one of the world's leading publishers and developers of entertainment software with a diverse mix of titles for the PC, PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and the Xbox(R) video game system from Microsoft. For more information on Eidos and its products visit http://www.eidos.com/. About Artificial Mind and Movement Artificial Mind and Movement (A2M) is Montreal's foremost independent video game developer with over 150 employees. A2M has achieved high praise by developing blockbuster licensed titles as well as its own original properties for game consoles (PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM), Xbox(R) game system from Microsoft, GameBoy Advance(TM), and PSP(R)). For more information, please go to http://www.a2m.com/. About Hwy 1 Productions, Inc. Hwy 1 Productions, Inc. is the interactive entertainment industry's premier independent production company, specializing in design and management of high-quality video game titles for publishers in the console and online gaming market. More information on Hwy 1 Productions can be found at http://www.hwy1productions.com/. DATASOURCE: Eidos plc CONTACT: Eidos Public Relations, North America, Michelle Seebach Curran, or Kjell Vistad, or Denny Chiu, or Loretta Stevens, all of Eidos plc, +1-415-547-1200, or Web site: http://www.a2m.com/ Web site: http://www.hwy1productions.com/ Web site: http://www.eidos.com/

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