Get Your Rap on and 'Get on Da Mic' With Eidos
07 Mayo 2004 - 8:00AM
PR Newswire (US)
Get Your Rap on and 'Get on Da Mic' With Eidos Go From Broke to
Bling Reaching Hip Hop Stardom at This Year's Electronic
Entertainment Expo in Los Angeles, May 12-14, 2004 SAN FRANCISCO,
May 7 /PRNewswire-FirstCall/ -- Eidos , one of the world's leading
publishers and developers of entertainment software, today
announced it has secured a co-publishing deal with Artificial Mind
and Movement (A2M) for the hip hop music video game Get On Da Mic.
The game is currently in development by A2M in partnership with
Highway 1 Productions, Inc. (Hwy 1) in addition to a second title,
Get On Da Floor, an urban, hip hop-centric dance title. Get On Da
Mic will be released this fall, and Get On Da Floor will follow
shortly thereafter. Both games will be available for the major
video game systems. "Get On Da Mic immerses players in the alluring
world of becoming a hip hop celebrity," said Paul Baldwin, Eidos
North America's vice president of marketing. "A2M has secured one
of the most robust music soundtracks available in any music game
featuring over 40 tracks. The game also boasts a non-confining
freestyle mode allowing players to show off their lyrical skills
and pave their own paths to fame among their friends." "A2M has
found an ideal partner in Eidos, whose expertise in bringing
cutting-edge titles to market will truly benefit Get On Da Mic,"
said Remi Racine, president and chief executive officer of A2M. Get
On Da Mic allows players to live the fantasy resulting from their
rap superstardom, embracing the famous excesses of the hip hop
lifestyle. Gamers must wow the crowds with their 'dope' rapping
style as they go from the street, play "da clubs," record at the
studio, shoot the video, and ultimately perform for thousands of
fans in order to acquire the fantastic material wealth that comes
with unimaginable success. Powerful producers, shady agents, and
innumerable groupies line the road to fame. "We are excited that
A2M's remarkable grasp of hip-hop lifestyle and culture has been
perfectly matched with Eidos' impressive ability to deliver
consumers ground-breaking titles," said Michael Betti, co-founder
of Hwy1 Productions. Get On Da Mic will be showcased in the Eidos'
booth at this year's Electronic Entertainment Expo. Eidos will be
located at booth #924 in the South Hall of the Los Angeles
Convention Center during the trade show, which runs May 12-14,
2004. About Eidos Eidos plc is one of the world's leading
publishers and developers of entertainment software with a diverse
mix of titles for the PC, PlayStation(R)2 computer entertainment
system, Nintendo GameCube(TM) and the Xbox(R) video game system
from Microsoft. For more information on Eidos and its products
visit http://www.eidos.com/. About Artificial Mind and Movement
Artificial Mind and Movement (A2M) is Montreal's foremost
independent video game developer with over 150 employees. A2M has
achieved high praise by developing blockbuster licensed titles as
well as its own original properties for game consoles
(PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM), Xbox(R) game system from Microsoft, GameBoy
Advance(TM), and PSP(R)). For more information, please go to
http://www.a2m.com/. About Hwy 1 Productions, Inc. Hwy 1
Productions, Inc. is the interactive entertainment industry's
premier independent production company, specializing in design and
management of high-quality video game titles for publishers in the
console and online gaming market. More information on Hwy 1
Productions can be found at http://www.hwy1productions.com/.
DATASOURCE: Eidos plc CONTACT: Eidos Public Relations, North
America, Michelle Seebach Curran, or Kjell Vistad, or Denny Chiu,
or Loretta Stevens, all of Eidos plc, +1-415-547-1200, or Web site:
http://www.a2m.com/ Web site: http://www.hwy1productions.com/ Web
site: http://www.eidos.com/
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