Fluent, Inc.'s 2023 Mobile Gaming Survey Reveals Generational Insights into Gamers' Behavior and Preferences
27 Julio 2023 - 7:30AM
Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing
company, conducted a comprehensive survey of 25,000+ users across
its exclusive digital media portfolio for insights into the current
state of gaming app usage and in-game spending across five
generational groups. The findings shed light on the trends and
behaviors that can help mobile marketers enhance their user
acquisition (UA) and retention strategies.
The survey was conducted in May of 2023 and respondents were
modestly compensated for their time. From the sampling, 74% had at
least one game on their mobile device. Some interesting highlights
include:
- Rewarded users are 48% more likely to make in-app
purchases compared to non-rewarded users.
- Men are 20% more likely than women to make in-app
purchases, with gambling being their top spending
category.
- Gen Z prefers spending money on in-game items and
customizing their avatar and gameplay.
Commenting on the findings, Matt Conlin, Chief Customer Officer
at Fluent, Inc., said, "Our annual survey provides important
insights into the behavior and preferences of users across Fluent’s
exclusive properties, as well as some important macro trends. Our
in-house teams work with mobile marketers every day to leverage
insights like these to target Fluent audiences and drive
incremental growth for our clients."
Fluent, Inc.'s survey highlights the nuances of mobile gamers'
diverse preferences and motivations. As the mobile gaming industry
continues to evolve, a tailored approach to UA and retention
strategies will be crucial for success.
To learn more about the survey findings, please read the full
report here.
For additional information or media inquiries, please contact:
Adam Remson at aremson@fluentco.com
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing
company that specializes in customer acquisition through its owned
& operated digital media portfolio. Leveraging cutting-edge
data science and a privacy-forward approach, Fluent enables
advertisers to connect with exclusive inventory reaching hundreds
of millions of engaged, high-intent customers. With its proprietary
optimization technology, Fluent solutions are designed to drive
business growth and strong customer loyalty.
Established in 2010, and headquartered in New York City,
Fluent's team of experts have invested billions in media across its
digital media portfolio to build a global audience. For more
information, visit www.fluentco.com
Photos accompanying this announcement are available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/b518ebfa-edf4-4725-893c-9cca659839d4
https://www.globenewswire.com/NewsRoom/AttachmentNg/78cee6d7-33f0-424a-9d0c-1b17a42b3e04
https://www.globenewswire.com/NewsRoom/AttachmentNg/7e73f2eb-5cdc-48b4-a268-a1b476b60d1e
Fluent (NASDAQ:FLNT)
Gráfica de Acción Histórica
De Abr 2024 a May 2024
Fluent (NASDAQ:FLNT)
Gráfica de Acción Histórica
De May 2023 a May 2024