GNSY Genesys S.A. ADS (MM)

Meyers Financial Services, based in Sonoma, California, is a small financial planning firm that is using Web conferencing to communicate with both local clients and with clients all over the world. Founded in 1985, the key to the company's success has been its willingness to adopt new business tools. Meyers Financial began using collaborative conferencing services from global multimedia conferencing leader Genesys Conferencing (Euronext Eurolist: FR0004270270) (NASDAQ:GNSY) earlier this year and has already seen significant improvements in its marketing activities and client communications programs as a result. "Ours is a relatively small company, specializing in providing personal support that is tailored to each client's needs and goals," explained founder and president Lillian Meyers. "We recognized that Web conferencing could improve our responsiveness to clients while also reducing travel costs. So, at the beginning of the year, we started evaluating conferencing services. We checked out all available options but decided to go with Genesys Meeting Center because it is just a great tool." She added that the multimedia service, which offers expanded functionality with its video and Web conferencing capabilities, is the first conferencing service the company has used. "It's especially gratifying to be the conferencing provider of choice at a company like Meyers Financial, because it is an example of an important new trend in conferencing--the adoption of the technology by a non-technical company that is also new to conferencing," said Julius Anderson, Genesys Conferencing Vice President of Sales. "This relationship illustrates how pervasive a tool Web conferencing has become. It is no longer a technology embraced primarily by 'early adopters.' It is an integral tool for collaboration and communication in all types of organizations." Meyers Financial also illustrates another recent trend in conferencing--conducting meetings virtually as an alternative to driving to them. According to nearly one quarter, or 24%, of the participants in a recent Genesys customer survey, reduced driving due to rising gas prices is responsible for an increase in virtual meetings. With gasoline prices at well over $3 per gallon and rising, Meyers stated that "even local meetings can be done more efficiently and cost-effectively virtually." Meyers added that her clients have embraced her use of conferencing, and essential to their acceptance of Genesys conferencing services has been ease of use and a user-friendly interface combined with features that make real-time, virtual communication effective and immediate. "My clients often need information now, and conferencing gets it to them faster than I can if I meet with them in person. Genesys Meeting Center is good way to combine personal contact with time savings." She added that she finds application sharing, presenting slides and using a webcam especially effective. "The Genesys product offering is a unique combination of low cost and superior functionality," Meyers continued. She added that the support she gets from Genesys "is fabulous. I provide great service to my customers, so I expect that from my vendors. Genesys doesn't disappoint." About Genesys Meeting Center Simple point-and-click commands allow Genesys Meeting Center moderators to deliver high-impact PowerPoint presentations, virtually share any document or application in real time, take participants on guided Web tours, conduct real-time surveys and polls for immediate feedback, and record any meeting for playback later. Genesys Conferencing--Connecting the World for 20 Years Founded in 1986, Genesys Conferencing is a leading provider of converged collaboration and communication services to thousands of organizations worldwide, including more than 200 of the Fortune Global 500. The company's flagship product, Genesys Meeting Center, provides an integrated multimedia conferencing solution that is easy to use and available on demand. With offices in more than 20 countries across North America, Europe and Asia Pacific, the company offers an unmatched global presence and strong local support. Genesys Conferencing is publicly traded on Euronext Eurolist C in France (ISIN FR0004270270) and on the NASDAQ in the U.S. (GNSY). Additional information is available at www.genesys.com. About Meyers Financial Services Meyers Financial is committed to helping clients, both individuals and businesses, obtain and maintain financial freedom and security. Meyers Financial offers a wide variety of services, including investment services, tax preparation assistance, and estate and retirement planning. Securities and advisory services are offered through the Commonwealth Financial Network.