HONOLULU, Oct. 2, 2023
/PRNewswire/ -- Hawaiian Airlines has tapped Hawai'i lifestyle
brand Noho Home by Jalene Kanani
Bell to design its new in-flight amenity kits and soft goods
with a focus on sustainability and rooted in aloha.
"Noho" means "to be, to dwell, or to come from" in ʻŌlelo
Hawaiʻi (Hawaiian language). The Noho Home designs, inspired
by the airline's newest Boeing 787-9 Dreamliner premium cabin, the
Leihōkū Suites, are represented through three motifs (Kilo
Hōkū, Lele and ʻŌlali) to bring a sense of place and comfort to
kamaʻāina and visitors alike as they embark on their journey – an
approach that pairs perfectly with Hawaiian's service philosophy,
Mea Hoʻokipa (I am your host).
Beginning Nov. 6, Business Class
guests traveling on Hawaiian's long-haul international flights and
between Hawai'i and New York,
Boston and Austin will be offered amenities made with
responsibly sourced materials. Guests will receive a recycled
plastic canvas bag containing essential items and will be offered
an assortment of additional amenities a la carte to minimize
waste.
Business class seats will also feature a plush quilt adorned
with the new signature Kilo Hōkū and ʻŌlali designs, as well as a
mattress pad and sleeping pillow. The quilt and mattress pad use a
fabric made from recycled plastic.
Guests seated in Extra Comfort and Main Cabin will receive new
amenity kits featuring the Lele design.
"Our collaboration with Noho Home was born out of the shared
desire to create a sense of place and establish a connection to
home while we bring our guests to their destination," said
Alisa Onishi, Hawaiian Airlines
senior director of brand and community and cultural relations. "We
are very proud of the creativity behind these designs and can't
wait for our guests to receive them."
Inspiration for the three designs came from the native Hawaiian
practice of kilo, or careful and constant observation, and tells a
story of exploration through patterns, colors, designs and
textures.
Kilo Hōkū, or stargazer, is a design inspired by breathtaking
timelapse photography of the night sky. Weaving a wreath of stars,
or Leihōkū, the design is a captivating visual representation of
the eternal nature of the cosmos, a testament to the timeless dance
of stars and planets that have guided voyagers throughout
history.
Lele means to "fly or leap" and celebrates the marvel of flight
and the spirit of adventure, while ʻŌlali means to "glide smoothly"
like a bird in the air or dolphin in the ocean.
Jalene Kanani Bell founded Noho
Home in 2018 with the aim of reimagining Hawaiian décor and
specializes in a modern Hawaiian aesthetic that blends art and
function.
"I am humbled, honored, and excited to draw inspiration from and
bring attention to the art of celestial wayfinding and how
indigenous knowledge informs innovation with the Leihōkū
collection," said Bell. "From the streamlined curves of humpback
whales, which allow them to increase lift while reducing drag as
they glide through the ocean or the aerodynamic shape of bird's
wings as they fly through a rainstorm. It is our hope that these
products spark meaningful conversations and foster connections to
our island home, rooted in the spirit of aloha."
Hawaiian Airlines and Noho Home will also be extending their
partnership with a retail collection of home goods. The Hawaiian
Airlines x Noho Home Leihōkū Collection will launch Nov. 6 and be available for purchase onboard
select Hawaiian Airlines flights or directly through Noho Home.
About Hawaiian Airlines
Now in its 94th year of continuous service, Hawaiian is
Hawaiʻi's largest and longest-serving airline. Hawaiian offers
approximately 150 daily flights within the Hawaiian Islands, and
nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more
than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Cook
Islands, Japan,
New Zealand, South Korea and Tahiti.
Consumer surveys by Condé Nast Traveler and TripAdvisor
have placed Hawaiian among the top of all domestic airlines serving
Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in
2022 and has topped Travel + Leisure's World's Best list as
the No. 1 U.S. airline for the past two years. Hawaiian has also
led all U.S. carriers in on-time performance for 18 consecutive
years (2004-2021) as reported by the U.S. Department of
Transportation.
The airline is committed to connecting people with aloha by
offering complimentary meals for all guests on transpacific routes
and the convenience of no change fees on Main Cabin and Premium
Cabin seats. HawaiianMiles members also enjoy flexibility with
miles that never expire.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings,
Inc. (NASDAQ: HA). Additional information is available
at HawaiianAirlines.com. Follow Hawaiian's Twitter updates
(@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and
follow us on Instagram (hawaiianairlines). For career postings and
updates, follow Hawaiian's LinkedIn page.
For media inquiries, please visit Hawaiian Airlines' online
newsroom.
About Noho Home
NOHO HOME is a leading Hawaiian home decor brand committed to
bringing the spirit of the islands to homes worldwide. With a focus
on quality, authenticity, and sustainability, NOHO HOME offers
a range of beautifully crafted products inspired by Hawaii's natural beauty and culture. @nohohome
#StyleWithAloha
About FORMIA
Hawaiian's amenity kit partner, FORMIA, is a global leader
in the travel amenity industry offering tailor-made,
premium and sustainable airline amenity concepts with the highest
perceived value. FORMIA's diverse, global brand portfolio allows
for bespoke solutions, including first-on-board
offerings. FORMIA curates meaningful products and experiences
that will remain with travelers during their journey and long
after.
About WESSCO International
For over 40 years, WESSCO International, Hawaiian's soft goods
manufacturer, has been a trusted partner for airlines, hotels, and
cruise lines worldwide, specializing in branded amenities,
passenger comfort items, and customized solutions. We enable our
brand partners to engage with captive audiences throughout the
entire travel experience, from pre-travel anticipation to
post-travel reflections. Discover more about WESSCO at
www.wessco.net.
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SOURCE Hawaiian Airlines