ISG predicts almost all business
intelligence software providers will include augmented intelligence
based on GenAI by 2026
Self-service analytics with advanced capabilities powered by AI
continue to be a goal for most enterprises, according to a new
series of research reports from leading global technology research
and advisory firm Information Services Group (ISG) (Nasdaq:
III).
The ISG Buyers Guides™ for Analytics and Data, produced by ISG
Software Research (formerly Ventana Research), say AI and machine
learning expand the power of analytics technology to classify,
predict and suggest behaviors that help improve business
operations. The report says GenAI-based self-service data
preparation capabilities will reduce the need for IT involvement
and enable business users to directly access integrated data.
“Software providers are using AI and ML to provide augmented
intelligence capabilities such as automated insights and key driver
analyses that require little or no input from users and make it
easier to gain insights,” said David Menninger, executive director,
ISG Software Research. “Almost all business intelligence software
providers will include augmented intelligence based on GenAI by
2026.”
Analytics software providers also use GenAI to enable natural
language processing, making it easier to find information via
search and offering narratives explaining the analyses.
Collaboration tools with embedded analytics are becoming much
more commonplace, ISG says. Two-thirds of organizations report
using or planning to use collaboration with analytics, the report
notes. Software providers now offer many options to enable
collaboration, ranging from commenting on analyses to rating data
sources. Other applications enable organizations to assign tasks
and track them to completion, ensuring that the enterprise takes
specific actions.
The ISG report says that by 2026, more than two-thirds of
workers will have immediate access to cross-functional analytics
embedded in activities and processes, helping to make operational
decision-making more efficient and effective.
For its 2024 Analytics and Data Buyers Guides, ISG evaluated
software providers across five analytics and data-related software
categories – Analytics and Data, Collaborative Analytics, Embedded
Analytics, GenAI Analytics and Mobile Analytics – and produced a
separate Buyers Guide for each. A total of 21 providers were
assessed: Alibaba Cloud, Amazon Web Services, Cloud Software Group,
Domo, GoodData, Google Cloud, IBM, Idera, Incorta, Infor,
insightsoftware, Microsoft, MicroStrategy, Oracle, Qlik, Salesforce
(Tableau), SAP, SAS, Sisense, ThoughtSpot and Zoho.
ISG Software Research designates the top three software
providers as Leaders in each category. For the 2024 study, the
leading providers in ranked order are:
Analytics and Data: Oracle, SAP and Microsoft
Collaborative Analytics: Oracle, Domo and SAP Embedded
Analytics: Oracle, Microsoft and SAP GenAI Analytics:
Oracle, SAP and Domo Mobile Analytics: Oracle, Microsoft and
Domo
“As organizations expand the spectrum of their analytic
requirements, transitioning to enterprise-class analytics is the
next and essential step toward the broadscale adoption of AI,” said
Mark Smith, partner, ISG Software Research. “Software providers,
enhancing their platforms with GenAI, are looking to offer an
entire spectrum of capabilities to meet the need for
enterprise-class analytics.”
The ISG Buyers Guides on Analytics and Data are the distillation
of more than a year of market and product research efforts. The
research is not sponsored nor influenced by software providers and
is conducted solely to help enterprises optimize their business and
IT software investments.
Visit this webpage to learn more about these ISG Buyers Guides
and read executive summaries of each of the five reports. The
complete reports, including provider rankings across seven product
and customer experience dimensions and detailed research findings
on each provider, are available by contacting ISG Software
Research.
About ISG Software Research
ISG Software Research, formerly Ventana Research, provides
expert market insights on vertical industries, business, AI and IT
through comprehensive consulting, advisory and research services
with world-class industry analysts and client experience. Our ISG
Buyers Guides offer comprehensive ratings and insights into
technology providers and products. Explore our research at
www.isg-research.net.
About ISG
ISG (Information Services Group) (Nasdaq: III ) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI, cloud and data analytics; sourcing advisory; managed
governance and risk services; network carrier services; strategy
and operations design; change management; market intelligence and
technology research and analysis. Founded in 2006, and based in
Stamford, Conn., ISG employs 1,600 digital-ready professionals
operating in more than 20 countries—a global team known for its
innovative thinking, market influence, deep industry and technology
expertise, and world-class research and analytical capabilities
based on the industry’s most comprehensive marketplace data. For
more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241212426484/en/
Press:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978 518 4520
isg@matternow.com
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