INPC Inphonic (MM)

Wirefly.com, an online leader in one-stop comparison shopping for cell phones and wireless service plans, today launched U-DOO, the first-ever �build-your-own� ringtone application that allows users to download talking avatars to their wireless devices for use as ringtones. A fun, creative and easy-to-use mobile social networking program, U-DOO (www.u-doo.com) was created by Wirefly.com in coordination with Oddcast, a developer and distributor of talking avatar technologies. U-DOO allows users to email personalized avatar ringtones of their own voice or playful pre-recorded messages to their friends, and their friends can then download them to their phone where they can be set to �ring� whenever the associated friend calls. Recipients of a U-DOO email are also given the opportunity to create their own U-DOO character and ringtone. U-DOO also allows users to publish their talking avatar to their MySpace page. U-DOO�s email and MySpace options are free to end-users, and the wireless download option is offered as a subscription service through wireless carriers with a 60-day free trial and $4.99 per month for unlimited access thereafter. U-DOO supports downloads to most devices from major U.S. wireless carriers, including Verizon Wireless, Sprint, Cingular Wireless and T-Mobile. �With the advent and fast-growing phenomenon in online self expression sites, we saw a great opportunity to develop and launch U-DOO as a fun social networking and viral marketing tool for the wireless realm. We see U-DOO as a creative and unique way for younger customers to use their mobile device to interact both with their peers and also with the Wirefly brand,� said David A. Steinberg, Wirefly�s Chairman and CEO. �We hope that U-DOO�s �build-your-own� ringtone functionality will be a catalyst behind the emergence of mobile social networking.� U-DOO users start by selecting from one of over 20 base characters. The user then has the option of customizing facial features, accessorizing their character with various hairstyles, clothing, hats and jewelry, and then creating the custom audio track. Create your own U-DOO at www.u-doo.com. About Wirefly Launched in 2003, Wirefly (www.wirefly.com) is an online leader in one-stop comparison shopping for cell phones, wireless service plans and wireless accessories. A wholly-owned subsidiary of InPhonic, Inc. (NASDAQ:INPC), Wirefly is an authorized dealer for every major cellular carrier, including Cingular Wireless, Verizon Wireless, T-Mobile and Sprint. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the guaranteed lowest price � online or anywhere else -- on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has been named Best of the Web by Forbes magazine as the �best all-around number portability portal� and �Best in Overall Customer Experience� by Keynote Performance Systems. For more information on Wirefly, its wireless products and its services, visit www.wirefly.com. About Oddcast Oddcast develops and distributes talking avatar products. Oddcast's avatar platform enables companies to improve business results, and consumers to personalize online communications and self-expression. Oddcast's technology is the industry-leading solution, serving over 6,500 business customers worldwide and millions of consumers. Oddcast's products are Web-based, ASP-hosted and can be delivered to any device including browsers, mobile devices, TV and CD-ROMs. For more information, please visit www.oddcast.com. "Safe Harbor" Statement - Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company. This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events. Wirefly.com, an online leader in one-stop comparison shopping for cell phones and wireless service plans, today launched U-DOO, the first-ever 'build-your-own' ringtone application that allows users to download talking avatars to their wireless devices for use as ringtones. A fun, creative and easy-to-use mobile social networking program, U-DOO (www.u-doo.com) was created by Wirefly.com in coordination with Oddcast, a developer and distributor of talking avatar technologies. U-DOO allows users to email personalized avatar ringtones of their own voice or playful pre-recorded messages to their friends, and their friends can then download them to their phone where they can be set to "ring" whenever the associated friend calls. Recipients of a U-DOO email are also given the opportunity to create their own U-DOO character and ringtone. U-DOO also allows users to publish their talking avatar to their MySpace page. U-DOO's email and MySpace options are free to end-users, and the wireless download option is offered as a subscription service through wireless carriers with a 60-day free trial and $4.99 per month for unlimited access thereafter. U-DOO supports downloads to most devices from major U.S. wireless carriers, including Verizon Wireless, Sprint, Cingular Wireless and T-Mobile. "With the advent and fast-growing phenomenon in online self expression sites, we saw a great opportunity to develop and launch U-DOO as a fun social networking and viral marketing tool for the wireless realm. We see U-DOO as a creative and unique way for younger customers to use their mobile device to interact both with their peers and also with the Wirefly brand," said David A. Steinberg, Wirefly's Chairman and CEO. "We hope that U-DOO's 'build-your-own' ringtone functionality will be a catalyst behind the emergence of mobile social networking." U-DOO users start by selecting from one of over 20 base characters. The user then has the option of customizing facial features, accessorizing their character with various hairstyles, clothing, hats and jewelry, and then creating the custom audio track. Create your own U-DOO at www.u-doo.com. About Wirefly Launched in 2003, Wirefly (www.wirefly.com) is an online leader in one-stop comparison shopping for cell phones, wireless service plans and wireless accessories. A wholly-owned subsidiary of InPhonic, Inc. (NASDAQ:INPC), Wirefly is an authorized dealer for every major cellular carrier, including Cingular Wireless, Verizon Wireless, T-Mobile and Sprint. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the guaranteed lowest price - online or anywhere else -- on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has been named Best of the Web by Forbes magazine as the "best all-around number portability portal" and "Best in Overall Customer Experience" by Keynote Performance Systems. For more information on Wirefly, its wireless products and its services, visit www.wirefly.com. About Oddcast Oddcast develops and distributes talking avatar products. Oddcast's avatar platform enables companies to improve business results, and consumers to personalize online communications and self-expression. Oddcast's technology is the industry-leading solution, serving over 6,500 business customers worldwide and millions of consumers. Oddcast's products are Web-based, ASP-hosted and can be delivered to any device including browsers, mobile devices, TV and CD-ROMs. For more information, please visit www.oddcast.com. "Safe Harbor" Statement - Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company. This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events.