BEIJING, Jan. 22, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced that its innovative
high-speed streaming service "Qisubo" is now available in
Myanmar as a result of a new
partnership with Myanmar's leading
telecommunication operator Myanmar Broadband Telecom Co., Ltd.
("MBT") and optimization solution provider Panabit. Through
"Qisubo", Myanmar MBT customers can view content in 1080P and
4K quality when using the iQIYI App.
This development demonstrates iQIYI's growing presence and service
capabilities in the Southeast Asian market.
Under this cooperation, MBT provides a fiber backbone that
establishes SD-WAN (Software-Defined Wide Area Network) connections
with iQIYI's global backbone through WAN (Wide Area Network)
optimization capabilities provided by Panabit. This enables iQIYI's
content to be launched in Myanmar
through its "Qisubo" service, covering 14 major cities in the
country. iQIYI, MBT and Panabit have cooperated to achieve better
control of the network as well as precise scheduling of
cloud-network integration, making content distribution more
efficient. The partnership will enhance iQIYI's services in
Myanmar and the overall
entertainment experience of overseas users while also reducing
network cost, strengthening copyright protection and improving
playback smoothness.
"As the influence of 5G and AI on the entertainment industry
increases, iQIYI will continue to employ its technological
advantages overseas to ensure that users in different geographies
and network environments can easily access entertainment content
and experience of the highest quality", said Liu Wenfeng, Chief
Technology Officer and President of Infrastructure and Intelligent
Content Distribution Business Group (IIG) of iQIYI.
According to the E-Conomy SEA 2019 Report published by
Google, Temasek and Bain & Company, Southeast Asia's Internet economy is expected
to grow from $32 billion in 2015 to
$300 billion by 2025. iQIYI
officially launched its international services through the iQIYI
App in June 2019 and established a
strategic partnership with leading Malaysian media brand Astro in
November 2019. At present, "Qisubo"
adopts an edge cloud-based content distribution network that
enhances content coverage and distribution efficiency, allowing
overseas iQIYI users to get high-quality content faster and more
consistently through the iQIYI App.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.