IncrediMail Ltd. (Nasdaq: MAIL), a digital media company that builds downloadable personal productivity consumer products, today announced that Rajiv Jain, an internet and software technology executive with over 20 years experience, has joined the Company as Chief Technology and Innovation Officer.

Mr. Jain was most recently Executive Vice President of Corbis.com and Chief Technology / Innovation Officer at Corbis Inc., a Bill Gates owned stock photography company, where he was responsible for the Company’s technology operations as well as its online consumer business. Managing a team of over 100 people, Mr. Jain helped transition the Company toward Internet and focus the business on improving image search by delivering performance increases and significantly improving image search effectiveness.

Prior to Corbis, Mr. Jain was Chief Technology Officer of American Greetings Interactive (AGI) for almost four years. He played an instrumental role in helping the Company’s growth both organically and through acquisitions. During Mr. Jain’s tenure at AGI, he successfully completed four acquisitions. Prior to American Greetings, Mr. Jain’s experience included senior and executive management positions at AT&T Wireless, as General Manager of their e-commerce business; Portal Software Inc. (now Oracle); IBM; Taligent, a joint venture between Apple, Inc, HP and IBM Corporation; and prior to that, Autodesk.

“On a personal note, I am extremely happy to be able to work with Rajiv again. He is one of the most talented and experienced technology and business executives I know. From the Company standpoint, Rajiv’s expertise adds strength and depth to our management team and will be a major factor in successfully executing our strategy to drive future growth,” said Josef Mandelbaum, IncrediMail’s CEO.

Mr. Jain received a M.S. from the University of Rochester and a B.S. from the Indian Institute of Technology and currently lives in Silicon Valley. He also holds eleven patents under his name.

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ:MAIL) is a digital media company that builds downloadable consumer applications. The company’s award winning e-mail product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include PhotoJoy, a photo sharing and discovery product, HiYo, a graphic add-on to instant messaging software and Magentic, a wallpaper and screensaver software.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

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