Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers
01 Agosto 2024 - 1:00AM
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side
advertising company, today introduced automated wrapper management
within Demand Manager to help publishers grow revenue and increase
efficiency. Built on Prebid technology, Demand Manager gives
publishers the yield management tools, reporting insights, and data
enrichment connections that align with publishers’ business
strategies and goals. Using machine learning, the feature finds the
optimal configurations in a publisher’s Prebid Wrapper per
impression and has the potential to enhance billions of settings to
improve performance. Ranker saw a 5% increase in spend after
implementing the automated wrapper management feature.
“Demand Manager's Automated Wrapper Management tool provides us
peace of mind knowing it leverages extensive historical data to
adjust our Prebid settings on an ad request basis,” said Alex
Mason, Vice President, Programmatic Sales, Yield & Strategy at
Ranker. “In addition to Demand Manager’s best-in-class A/B testing
suite, the new feature takes the guesswork out of determining the
optimal configurations. Automated Wrapper Management maximizes
revenue from Prebid, while saving us time and resources by reducing
the need for testing. Initial results show a 5% increase in ad
request CPM on one of our properties, and we expect this to
increase once more settings are able to be optimized this
summer.”
“This industry-first feature set supercharges Demand Manager so
publishers can unlock the full power of Prebid and vastly improve
their monetization abilities without additional development and
resource costs,” said Sunil Gupta, Vice President, Product
Management at Magnite. “Today our dynamic wrapper settings can
provide optimal Prebid timeout configurations, and we have
additional optimizations coming soon including optimal bidding
order and intelligent price floor guidance. Machine learning and
automation play an important role in the future of yield
optimization and Magnite is bringing these approaches to Prebid
management.”
The automation feature comes on the heels of significant growth
for Demand Manager, which saw a 30% increase in spend
year-over-year from 2023 to 2024. Publishers including Buzzfeed and
Disney use Demand Manager, and 13 of the top 50 Comscore ranked
publishers rely on the tool to manage and monetize their Prebid
inventory.
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media ContactsMegan
Hughesmhughes@magnite.com
Magnite (NASDAQ:MGNI)
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