MIVA Launches Customizable ALOT Toolbar and Homepage Products
09 Octubre 2008 - 6:16PM
Business Wire
MIVA Direct, Inc., the toolbar, homepage and content division of
digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA),
today announced the further and significant expansion of its ALOT
brand with the beta release of new, fully customizable toolbar and
homepage products, ALOT Toolbar and ALOT Home. Coinciding with
these releases, MIVA Direct also today announced the beta launch of
ALOT Buttons, a website offering a portfolio of free to install
widgets. The new products are the latest step in the development of
the ALOT brand, which launched in Q4 2007 and is designed to �Make
the Internet Easy� by aggregating proprietary content and
�best-of-the-web� third party content across vertically themed
toolbars and homepages. ALOT�s new customizable toolbar and
homepage products are designed to take this vertical strategy to
the next level. Using these new products, consumers can now fully
customize their ALOT Toolbar and homepage, choosing from a wide
range of different widgets from the new ALOT Buttons website. These
widgets cover areas including games, maps, music, recipes, finance
and politics. �We believe that growth of the ALOT brand to date is
due largely to our vertical product strategy and believe that
today�s launch is a natural progression that will enable us to
further build on this success,� commented Peter Corrao, President
and Chief Executive Officer, MIVA. �With our new personalized
products, users can continue to install vertical toolbars and
homepages optimized for their specific interests, but can now also
personalize their products by adding widgets from our expanding
widget library.� In addition to benefits to the consumer, the
launch is also designed to open up new advertising opportunities
for MIVA Direct. Widgets in the ALOT Buttons portfolio are
available for sponsorship on a CPC (cost per click), CPI (cost per
insertion), CPA (cost per action) or CPM (cost per thousand
impressions) basis. �We believe that for advertisers, ALOT widget
ads offer a powerful pull-marketing channel. Not only are our
widgets selected and installed by users themselves, but they are
also displayed within toolbars and on homepages, which we believe
is highly visible and valuable online real estate,� continued Mr.
Corrao. MIVA Direct has built an active ALOT Toolbar user base of
3.2 million1 in under a year. MIVA Direct�s homepages currently
generate over 70 million page views per month2. http://www.alot.com
http://buttons.alot.com/ http://home.alot.com http://www.miva.com
About MIVA Direct, Inc. MIVA Direct operates a portfolio of
consumer websites, interest-specific toolbars and personalized
homepages. MIVA Direct�s millions of active toolbars span a range
of niche sectors including jokes, music, recipes and horoscopes and
offer consumers search functionality in addition to one-click
access to tailored content. MIVA Direct is owned by MIVA, Inc.
(NASDAQ:MIVA). About MIVA�, Inc. MIVA, Inc. (NASDAQ:MIVA) is a
global digital media company with a mission to deliver valuable
digital audiences to advertisers. MIVA has two focuses to its
business: owning and operating a growing portfolio of consumer
destination sites and interest-specific toolbars, through its MIVA
Direct division; and running a third-party contextual Pay-Per-Click
ad network focused on key vertical sectors, through its MIVA Media
division. MIVA, Inc. operates across North America and Europe.
Forward-looking Statements This press release contains certain
forward-looking statements that are based upon current expectations
and involve certain risks and uncertainties within the meaning of
the U.S. Private Securities Litigation Reform Act of 1995. Words or
expressions such as �anticipate� , "plan," "will," "intend,"
"believe" or "expect'" or variations of such words and similar
expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including (1) our ability to successfully execute upon our
corporate strategies, (2) our ability to develop and successfully
market new products and services, and (3) the potential acceptance
of new products in the market. Additional key risks are described
in MIVA's reports filed with the U.S. Securities and Exchange
Commission, including the Form 10-K for fiscal 2007 and our most
recently filed Form 10-Q. �Registered trademark 1 Source: Internal
statistics, September 30, 2008 2 Source: Hitbox, August 2008. Page
views are for both ALOT and MIVA Direct�s legacy homepage brand
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