Sinclair Broadcast Group, CAST.ERA and Korea Radio Promotion Association (RAPA) Announce ATSC 3.0 Services and Global DDaaS Agreement
27 Octubre 2023 - 12:30PM
Business Wire
Sinclair Broadcast Group today announced a strategic memorandum
of understanding (MOU) with Korea Radio Promotion Association
(RAPA) and CAST.ERA, a joint venture between Sinclair and SK
Square, to enhance ATSC 3.0 services between Korea and the United
States and expand the DDaaS (Data Distribution as a Service)
platform globally.
Using NextGen Broadcast (ATSC 3.0) network technology, the DDaaS
platform provides a broadcast backbone for wireless IP (Internet
Protocol) data delivery, increasing the value of spectrum for all
broadcasters and providing an IP connection to better serve their
communities. DDaaS harnesses a cloud-based local broadcasting
management-control platform and real-time datacasting technology to
meet the needs of data users.
Sinclair, CAST.ERA and the Korea Radio Promotion Association
have developed a "Broadcasting Cloud Demonstration Consortium” and
will jointly present their empirical service model at NAB 2024,
North America's most prominent broadcasting technology
exhibition.
Commenting on the agreement, Del Parks, President of Technology
at Sinclair said, "Soon we will have 30 of our initial NextGen
Broadcast stations connected to our DDaaS platform so we anticipate
playing a leading role in accelerating the adoption of the DDaaS
business model and the continued transformation of local broadcast
capabilities and our ability to serve the public, not only in Korea
and the United States, but globally."
RAPA Vice Chairman Song Jung-su stated, “Through cooperation
with Sinclair Broadcast Group, and CAST.ERA, we are determined to
promote ATSC 3.0 services that can be utilized in both Korea and
the United States. This is a pivotal step in our expansion
plans.”
Kevin Gage, COO of CAST.ERA, added, “Through this MOU with
Sinclair Broadcast Group, a distinguished U.S. broadcaster
spearheading innovation in next-generation broadcasting services
via DDaaS, and the Korea Radio Promotion Association, which
provides extensive support for the activation of ATSC 3.0 services
and the global expansion of DDaaS, we anticipate the realization of
innovative next-generation broadcasting services shortly,
underpinned by close collaboration between the two countries.”
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc.,
(Nasdaq: SBGI) a diversified media company and a leading provider
of local news and sports. The Company owns, operates and/or
provides services to 185 television stations in 86 markets
affiliated with all the major broadcast networks; owns Tennis
Channel and multicast networks Comet, CHARGE!, TBD and The Nest;
and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
About CAST.ERA
CAST.ERA is a joint venture of SK Telecom and Sinclair,
headquartered in Arlington, Virginia with a satellite office in
Seoul, Republic of Korea. CAST.ERA is focused on hybrid cloud
infrastructure for 5G / ATSC 3.0 wireless distribution, ultra-low
latency over-the-top transmissions and AI based media solutions.
The joint venture is focused on achieving synergies by combining SK
Telecom’s mobile and Internet communication technologies and
Sinclair’s broadcasting infrastructure. For more information,
please visit https://castera.io/.
About Korea Radio Promotion Association (RAPA)
About Korea Radio Promotion Association (RAPA) serves as a
bridge between the radio broadcasting industry and the government,
RAPA operates a consultative body for each industry, conducts a
variety of research to support government policy establishment, and
conducts various support projects for member companies.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20231027207842/en/
Jessica Bellucci, jbellucci-c@sbgtv.com
Sinclair (NASDAQ:SBGI)
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