Sinclair and APTS Announce Free Virtual Channel Hosting for Public Television Stations Not Yet Transmitting in ATSC 3.0
13 Marzo 2024 - 9:00AM
Business Wire
Primes the Pump for NEXTGEN
Broadcasting
Sinclair Broadcast Group, LLC, a subsidiary of Sinclair, Inc.
(NASDAQ: SBGI) and America’s Public Television Stations (APTS)
today announced that, in markets where Sinclair has deployed
NEXTGEN Broadcast Service (ATSC 3.0) and a public television
station has not, Sinclair will provide free carriage of a virtual
channel from that public television station.
Carriage of a broadcast-enabled virtual channel involves
transmitting programming data within the NEXTGEN signal that allows
over-the-air viewers with NEXTGEN TVs to see and select the channel
in their programming guide and access the channel seamlessly over
the Internet. Under this arrangement, Sinclair will provide hosting
at no cost to the public television station. The public television
stations will also have the option to pass through programming in
high dynamic range (HDR), significantly enhancing the video quality
to the viewers. Technologies such as Advanced HDR by Technicolor
will allow content to be visually enhanced on NEXTGEN TVs that
support the improved picture format.
“America’s Public Television Stations are pleased to partner
with Sinclair to offer more NEXTGEN service to more public
television viewers,” said Patrick Butler, president and CEO of
APTS. “We are proud to have helped public television
stations in almost 30 markets make the transition to the NEXTGEN TV
broadcast standard. This partnership with Sinclair will help serve
local communities while we work with other public television
stations to transition to NEXTGEN TV to advance their public
service missions.”
“We are thrilled to continue our partnership with America’s
Public Television Stations to help bring the next generation of
television to all viewers,” said Rob Weisbord, Sinclair’s Chief
Operating Officer and President of Broadcast. “For public
television stations that face challenges in launching NEXTGEN
service, we hope that this offer will help get them in the advanced
TV game and set the stage for their eventual launch of this
spectacular service over the air.”
ATSC 3.0 is a revolutionary over-the-air digital broadcast
technology that uses the Internet and digital applications powered
by the ATSC 3.0 broadcast standards to present viewers with more
news and entertainment choices while providing broadcasters with a
more compelling and interactive way to deliver their content.
To date, Sinclair has launched ATSC 3.0 service in 43 markets,
36 of which do not yet have a public television station
transmitting in ATSC 3.0. Public television stations interested in
this offer can work directly with APTS to learn more.
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc.,
(Nasdaq: SBGI) a diversified media company and a leading provider
of local news and sports. The Company owns, operates and/or
provides services to 185 television stations in 86 markets
affiliated with all the major broadcast networks; owns Tennis
Channel and multicast networks Comet, CHARGE!, TBD., and The Nest;
and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
About America’s Public Television Stations:
America's Public Television Stations (APTS) is a nonprofit
membership organization ensuring a strong and financially sound
public television system and helping member stations provide
essential public services in education, public safety and civic
leadership to the American people. For more information, visit
www.apts.org.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20240313410762/en/
Jessica Bellucci, jbellucci-c@sbgtv.com Stacey Karp,
skarp@apts.org
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